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      Contact Support

If/Else Condition (action)

The If/Else Event action is triggered upon the fulfillment of a specific condition, guiding contacts towards other workflow actions. Use this workflow action to bifurcate a workflow based on conditions like tags or custom values.
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In order to PUBLISH workflows, establishing both a workflow trigger and a workflow action is necessary. Without both, you can only save the workflow, not publish it.
Creating If/Else Conditional Logic
Naming an If/Else Condition
To incorporate If/Else conditional logic into a workflow, it's crucial to name the condition according to the intended objective. Once named, proceed to the next steps.
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Steps to Adding an If/Else Event
Add Branch: Click on the add branch option to include a new branch.
Branch Name: Name the branch for quick identification.
Add Segment: Choose the segment based on your objective.
Select Operator: Pick the operator from the dropdown menu.
Add Condition: Utilize this to add one or more conditions within the branch.
Add more Segment: Add more segments as per task requirements.
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Branches
Utilizing branches in a workflow enables the creation of advanced conditions and segments for building a sequence of workflow actions. A branch supports up to 10 different outcomes for each event.
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Labeling A Branch
Label the branch based on the objective and conditional logic for easy identification and quick reference. Labeled branches enhance organization and streamline the automation process.
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Segments
Segments are crucial when dividing a workflow into different paths, containing conditions and operators selectable according to the unique workflow journey.
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Add Segment
Click on the + Add Segment icon to add a new segment with additional conditions and filters.
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How to Use 'And' & 'Or' Segments
Enhance your workflow automation process using 'And' and 'Or' segments.
And - Use this to let the system use two different sets of segments together.
Or - Use this to let the system use either one of the multiple segments.
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Condition
Utilize Condition in your workflow by selecting your desired condition from the dropdown menu.
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Select Operator
Based on your condition selection, choose the required conditional parameters and add corresponding values.
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Add Condition
Click on Add Condition to add multiple sets of conditions in the same segment.
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How to Use the 'And' & 'Or' Conditions Within the Segment
Apply multiple conditional logics in a segment using 'And' and 'Or' conditions.
And Condition - Apply one or more sets of conditional logic simultaneously using "And."
Or Condition - Use "Or" conditional logic when wanting either set of conditions to be met.
Add Condition - Add an additional set of conditional logic.
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Examples:
Example of Using Segments with conditional logic
Include/ does not include
Workflow Builder offers conditional parameters where you can specify "Includes" or "Does not include," such as Tags and multiple-option custom fields.
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"AND" and "OR"
AND - Conditions with "Includes" or "Does not include" are processed as "does the contact have both the '20% Discount voucher' AND '50% Off Shipping fee?'"
OR - Choose the OR option to create an "OR" scenario with two separate conditions.
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Example of using If/Else Branches
If/Else branches allow building workflow actions based on additional conditions and events. Useful when one or more similar conditions require different actions when met.
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If/Else Actions Example:
Illustrates an If/Else workflow action sending contacts/leads down a path depending on whether they replied to the "Black Friday Promo Offer" within 24 hours.
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Interested Path
If the contact/lead DID reply within 24 hours, they are sent down the "Interested" path, receiving a "Black Friday Discount SMS."
No Path
If the contact/lead DID NOT reply in 24 hours, they are sent down the NO path, ending the workflow.
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