PA

Product Marketing Alliance

Twitter profile
LinkedIn profile
Elevating product marketing at Product Marketing Alliance
Our mission is simple: to elevate the role of product marketing. We want to support people in the industry, educate those on the outside, and encourage people to transition in - because as most product marketers will tell you, it’s a great place to be.
All
Created by ProductLiked
Doc

GTM Template by Product Marketing Alliance

This is your blueprint to a successful launch. The start of the document sets out the who, what, why and how, and the second half focusses on the specific tactics required to deliver your marketing and sales strategy.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc

Product marketing career table

Descriptions of product marketing roles at various levels from the Product Marketing Alliance
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's Business Case Template

A template to share the value and benefits of your business proposal.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's Launch Checklist

There are lots of micro-projects and plenty of reliance on other internal teams to help launch products. Here's a checklist to ensure no stone goes unturned.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's Launch Tiers

Use this launch tier framework to decide which priority your launch falls under and what kind of pre and post-launch assets you'll need to build and roll out.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's Internal Roadmap Template

This is the top-line plan outlining the stages required to get your launch live.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's New Hire Onboarding Checklist

A checklist for onboarding your new product marketing recruit.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's B2B Persona Questions

A list of questions you can ask to determine your B2B personas.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's B2C Persona Questions

The ultimate list of B2C persona questions, designed to help you extract the insights you need to create a killer persona one-pager. All here. All for you.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's B2B User Persona Template

User personas are essential in ensuring you're building products and features in-line with customer needs, and creating messaging and campaigns that resonate.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's B2C Buyer Persona Example

Build out your B2C buyer persona to find the key attributes of your buyers and customers.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's B2B Buyer Persona Template

Build out your B2B buyer persona to find the key attributes of your buyers and customers.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's Messaging Framework

A framework to develop effective messaging for your target personas.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's Positioning Template

A template for establishing your product's positioning for your various target personas.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's Storytelling Framework

A framework for telling your product's story and message to your target audience.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's Battlecard Template

Battlecards provide a quick summary of your competitor's product offering so your sales team can better handle questions and objections when talking to a prospect.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's Customer Case Study Questions

80 customer case study questions for your customer interviews.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA's S.M.A.R.T. Template

The S.M.A.R.T. framework gives you a way to set objectives and goals. S.M.A.R.T. stands for Specific, Measurable, Achievable, Realistic, and Timely.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Content Mapping Template

Use this template to ensure you're putting the right content in front of your target audience at the right time during the different stages of the buying funnel.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Customer Onboarding Template

A customer onboarding template to help your new customers get off to a good start with your product.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Jobs To Be Done Canvas

A jobs-to-be-done framework is important to understand your buyers intent. Use this canvas to answer questions about your buyers.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Competitor Intel Checklist

This competitor intel checklist gives you a list of questions to answer about your company and your competitors to see where you differ from your competitors.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Competitor SWOT Analysis

Use this competitor SWOT analysis template to compare your strengths, weaknesses, opportunities, and threats with your competitors.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Sales Script Template

A sales script template to help your sales reps position your product and brand in the right way to your target audience.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA New product project planner

A project management template for managing a new product with RACI, phases, and more.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Buyer Funnel [stages + tactics]

The different stages in the buyer funnel and the different options you have at each stage to execute that stage of the funnel.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Sales Enablement Maturity Model

The 5 stages of the sales enablement maturity model. Each stage corresponds to the maturity of your sales organization.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Sales Playbook Template

Use this sales playbook template for sales reps to follow a specific process when selling to prospects.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Objection Handling Script

An objection handling script to help your sales team with fielding common objections relating to price, gatekeepers, lack of interest, and more.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Sales One-Pager

A sales one-page template to show your potential customers the value of your product.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Win/loss Email Templates

Email templates you can send to customers you have won or lost to conduct customer interviews.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Sales Email Templates

Sales email templates for your sales team to deliver consistent messaging to prospects.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Guide to Pricing Models

Various pricing strategies and models for your business to maximize your company's revenue.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Sales Confidence Survey Questions

A sales confidence survey is a great way to get feedback from your sales reps to see how your sales enablement initiatives are doing.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • Marketing

PMA Market Sizing Template

Estimate your potential market size to help determine your potential buyers, potential revenue, and marketing strategies.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance
Doc • KPIs +4

The ultimate OKR toolkit for product marketers by Product Marketing Alliance

Now you're familiar with all the OKRs available to you, here's your companion toolkit to help implement all - or at the very least some - of them.
PA
Product Marketing Alliance
Elevating product marketing at Product Marketing Alliance