Determine the business' goals
Conduct pricing analysis across the competition landscape
Analyse internal information
Find customer trends (i.e. how they purchase, length of sales cycle, critical points, etc.)
Speak to your target market
Work out associated initial and ongoing costs (incl. adding a value to features)
Decide your strategy and price point for new customers
Decide your strategy and price point for prospects
Create a framework for testing
Run a sales rollout workshop