PMA's Battlecard template

Battlecards provide a quick summary of your competitor's product offering so your sales team can better handle questions and objections when talking to a prospect.
Your battlecard will be very specific to your business and product, but here’s an overview of the key components any killer template should include plus a few example fillers to fuel your own.

battlecards should be concise so don’t waffle and keep your points sharp throughout.


Customer pain points

Key features

Quick tips

Key differentiators

Questions to ask

Third-party validation

Why we win

Handling objections


Relevant customers

Additional resources

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