💡 Example: vulnerable to data breaches, outdated email marketing solutions, unable to self-sufficiently conduct market research, etc.
💡 Example: Find out what their current solution is early on, ask how many contacts they have, discover what their goals are, etc.
💡 Example: “We’re a Gartner-recommended company”, “Customer X took out our service and saw Y return in Z months”, “Customer A completed task B in 20 minutes with us, compared to two hours with competitor C”, etc.
💡 Point/link people to the relevant documents.