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PMA's Battlecard template

Battlecards provide a quick summary of your competitor's product offering so your sales team can better handle questions and objections when talking to a prospect.
Your battlecard will be very specific to your business and product, but here’s an overview of the key components any killer template should include plus a few example fillers to fuel your own.

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Remember:
battlecards should be concise so don’t waffle and keep your points sharp throughout.

Overview

Customer pain points

Key features

Quick tips

Key differentiators

Questions to ask

Third-party validation

Why we win

Handling objections

Pricing

Relevant customers

Additional resources

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