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PMA's B2C persona questions | Master list

The ultimate list of B2C persona questions, designed to help you extract the insights you need to create a killer persona one-pager. All here. All for you.
We’ve got a B2C user persona template
and example
, but if you need a bit of inspiration when it comes to asking the right questions you’re in the right place. Of course, not all of these will be appropriate or relevant, so it’s up to you to pick, choose and gauge which are suitable for your market.
💡 Remember: persona interviews are most effective when done over the phone or in-person and this will give you a chance to probe and explore areas outside of your predetermined set of questions.

Filter by question category:
How old are you?
To which gender do you identify?
Where do you live?
Are you religious? If so, are you comfortable sharing your faith?
What’s your ethnicity?
What are your hobbies?
What’s your relationship status?
What’s your living situation?
What are your goals in life?
What’s your occupation?
What’s your income?
What’s your household income?
Are you the main breadwinner in your household?
Do you have any children?
Do you have any siblings?
What level of education do you have?
What do you do in your spare time?
What’s your professional five-year plan?
What’s your personal five-year plan?
What’s your dream job?
Do you have any pets?
What does a day in the life of you look like?
What’s your most common mode of transport? Car? Train? Bus? Other?
How often do you go on vacation?
What’s your preferred type of vacation?
Do you have any debt to your name?
Which political party do you support?
Are you environmentally-conscious?
Are you physically active? If so, how often? And what type of exercise do you do?
What do you like watching on TV?
What do you like listening to on the radio?
Would you say you’re adept at using the internet?
Which internet browser do you use?
How would you describe your relationship with technology? Affluent? Mediocre? It goes over your head? Other?
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