PMA's Customer case study questions

80 customer case study questions for your customer interviews.
Securing case studies can be hard work so when you do get that golden opportunity, you want to make the most of it. Here are 80 questions to pick and choose from to make sure no stone goes unturned.

Uncollapse the sections below to read all the questions, and use the outline to the right to quickly jump to a section 👉

Building a rapport

Understanding the interviewee and their company/circumstance

Digging into their life before you

Delving into their decision-making process

Looking at the here and now

Sharing the bigger picture

Making the most of the opportunity

Opening the flood gate

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
) instead.