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PMA Sales Email Templates
Sales email templates for your sales team to deliver consistent messaging to prospects.
Email templates are amongst the most versatile tools in a sales enablement manager’s arsenal. They can provide a baseline for consistency in sales messaging, while at the same time being endlessly customizable. They are also a great resource to include in starter packs for new reps.
Below you can find several examples that can be used as starting-points for building out a comprehensive content library for sales reps.
If you integrate with the , you can click on the Create Draft button to automatically create the draft of these email templates based on the Subject and Email recipient you define. This doc acts a mail merge for the actual emails you can send to prospects. To add new emails to send to prospects, hit the Add email to send button, pick the relevant email template, and fill out the relevant fields. You’ll see the mail merge start filling out with the values you enter in the form.
Email templates
Type
Description
Email Subject
Email Message
Initiating contact
Research is the name of the game for a thoughtful, personalized cold email. Equally important to include is the added value of the product/service and a clear call-to-action.
Nice to meet you
Hi {1},
I'm Bob Jones, Account Executive with Ice Juice, Inc. and we {2}.
I recently came across your Product Marketing Life podcast episode and I couldn’t agree more with your view that automation will play an essential role in the future of sales enablement.
You mentioned that your sales enablement team at {3} is fairly new and that you’re tasked with onboarding and training dozens of new international hires every month, taking up a significant amount of your time.
We work with many companies such as {4} to help them manage and streamline their onboarding process - on average, our solution increases retention rates by {5}% and lowers time-to-productivity by {6}%.
I would love to share some further information on how companies in {7} use our solution to cut down on manual processes and prioritize value-adding activities.
Do you have time for a 10-minute chat, either {8}, or {9}?
Thanks,
Bob
Nurturing
Nurturing a lead can take on many forms, but one of the most effective ways to engage is by sharing compelling content that helps build brand awareness and credibility. Emails should be tailored to reflect relevant pain points or areas of interest for the targeted lead.
A few updates
Hey {1},
We’ve just wrapped up this great report on the key trends in sales enablement automation for 2021 - took a while to put together, but it’s finally done!
It’s a comprehensive assessment of how companies such as {2} and more are deploying automation to turbocharge their enablement practices.
The report dives into the following:
We’re basically sharing the inside scoop on how sales enablement leaders in {3} and beyond are implementing automation solutions, as well as highlighting some remarkable case studies in enablement success.
Check it out, and let me know your thoughts or if you have any questions!
Thanks,
Bob
Overcoming objections
Some of the most common objections include pricing, product fit, competitor solutions, and decision-making capability, all of which require a slightly different approach. However, the basic template to handling objections is the same - acknowledgment, follow-up questions, and further information or alternatives offered.
Here is a basic template for dealing with pricing objections - the key is to avoid offering dollar value discounts, while at the same time maintaining flexibility to work with their needs.
Answers to your questions
Hi {1},
Thanks for your email. I understand your concerns about our pricing structure, and I’m happy to work with you to bring it closer to your numbers.
To help us figure out a solution that makes it work for all of us, I wanted to ask whether there are certain elements of the overall package that didn’t make as much sense to your team? We can be flexible in terms of adding and removing features from the package to make it a perfect fit.
Here are three alternatives for you to consider:
Let me know what you think - it’d be great to jump on a call to discuss this in further detail; which of the following would suit you best? {2}, {3}
Thanks,
Bob
Winback
Sometimes, you can find yourself going through the entire sales cycle with an engaged lead, only for them to drop off at the last moment. There is no exact science to reestablishing contact with a lost lead, however oftentimes you need to recognize that it may not be you - it could be them.
A gentle reminder, coupled with a reiteration of how your product/service can help solve their specific challenge, can be the best approach. Make sure to also open the floor to them and ask them for any extra information on why communication has dropped off - the conversation may then move to objection handling.
Can I help you with making a decision?
Hi {1},
I know that if you’re anything like me, you probably get swamped with a million different projects, and some of them are placed on the back-burner for a while.
We connected back in {2} to chat about how our sales automation solution can help {3} address {4}. I haven’t heard back from you, so I’m guessing you’ve been busy on your end!
I would love to know if anything has changed with {5} at {6} since we’ve last spoken - happy to hop on the phone to discuss any new details and see how we can work together to move this to the front-burner and solve {7}.
Looking forward to hearing your thoughts.
Thanks,
Bob
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Initiating contact
Alan
Nurturing
Lola
Overcoming objections
John
Winback
Marie
Nurturing
Steven
Pick email type
You must pick an email type to start using the mail merge feature of this template
Initiating contact
Customer Name
Alan
Customer Email
Customer company
Dundler Mifflin
Customer industry
the paper industry
Elevator pitch/value proposition
provide productivity-boosting software
Competitor(s)
Staples and Office Depot
Retention metric
25
Productivity metric
30
Meeting option 1
4/20/2021
Meeting option 2
4/22/2021
Original meeting date
Customer pain point(s)
Customer project
Draft Email Message
Hi Alan,
I'm Bob Jones, Account Executive with Ice Juice, Inc. and we provide productivity-boosting software.
I recently came across your Product Marketing Life podcast episode and I couldn’t agree more with your view that automation will play an essential role in the future of sales enablement.
You mentioned that your sales enablement team at Dundler Mifflin is fairly new and that you’re tasked with onboarding and training dozens of new international hires every month, taking up a significant amount of your time.
We work with many companies such as Staples and Office Depot to help them manage and streamline their onboarding process - on average, our solution increases retention rates by 25% and lowers time-to-productivity by 30%.
I would love to share some further information on how companies in the paper industry use our solution to cut down on manual processes and prioritize value-adding activities.
Do you have time for a 10-minute chat, either 4/20/2021, or 4/22/2021?
Thanks,
Bob
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