Using a make-belief travel company, here’s what you’re aiming for with your end result.
💡 Remember: the characteristics are interchangeable. Depending on what’s most relevant for your business, you may want to remove or add additional fields.
Clear sample descriptions
Name: John Doe
John is a sun-seeker and looks forward to his family summer vacation every year. With kids to fork out for, price is a sticking point and trawling through pages upon pages of deals definitely doesn’t appeal to him. He wants something that’s affordable, easy-to-find and totally trusted.
Location: Australia, New Zealand
John is a family man, has an avid passion for travel and goes on holiday every summer. He has been in the same job for a long time, works a standard 9-5, and would describe himself as active.
Continue annual holidays with his family
Travel further afield when his kids are grown up
Spend less time and money booking trips
John loves being able to spoil his family once a year and create lots of new memories. As long as it fits his budget though. He’s savvy with his money and gives himself a pat on the back when he bags a good deal.
Going abroad with children gets expensive
Researching holidays can be time-consuming
He doesn’t know which booking sites should and shouldn’t be trusted
He doesn’t like the thought of long haul flights with his kids
John usually starts looking for summer vacations in January but pays attention to deals all-year-round. He does his research primarily online using comparison sites and never makes a purchase without reading reviews.
John isn’t a social media man. He prefers to be contacted by email or post and isn’t a fan of videos, webinars or podcasts, either.
When we speak to John, we must always elicit trust, focus on financial feasibility and share only deals that are family-friendly.
“Being a family man shouldn’t mean you miss out on awesome adventures and with our scorching hot deals, it doesn’t. Join 1,000s of other sun-seekers who save with us and bag yourself a summer bargain today.”
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