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PMA's Messaging framework

A framework to develop effective messaging for your target personas.
Creating simple, cohesive and effective messaging is one of the biggest challenges tons of companies face - but it can make or break your product's success.

This template is your core messaging document and should be used as the foundation for all your messaging efforts.


Do
use your persona and positioning work to help shape your messaging.
Don't
be tempted to rush this stage - when it comes to messaging, there's no such thing as shortcuts.

Value proposition

Audience

Elevator pitch

Long description

Tone of voice

Outcomes

Customer requirements

Outcome pillars
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