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PMA's S.M.A.R.T. Template
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PMA's S.M.A.R.T. template

The S.M.A.R.T. framework gives you a way to set objectives and goals. S.M.A.R.T. stands for Specific, Measurable, Achievable, Realistic, and Timely.
Use this template to set your 30-day, 90-day, or 1-year plan. Depending on the timeframe you select, you should aim to achieve each
goal
after a specified period of time. For instance, if you have a 90-day plan and three goals, try to to achieve the first goal after 30 days, the second goal after 60 days, etc.

Instructions

In the table below, list the
Categories
for your S.M.A.R.T. goals and then add the new category to the matrix below. Edit the
Goals
by double-clicking the headers. For each
category
, you can write your S.M.A.R.T. goals. Duplicate the pages with S.M.A.R.T. goals if you have additional categories to add. To learn more about the S.M.A.R.T. framework, read
.

S.M.A.R.T. Goal Categories

Add Category
Category
Go to S.M.A.R.T. Goals
1
Systems and Processes
2
Domain & Product
3
Personal & Team Development
4
Business Growth & Priorities
There are no rows in this table

Your [# Days] Plan

Add New Categories/Goals
Clear Tasks

Category
Goals
Understand (30 Days)
Assess (60 Days)
Optimize (90 Days)
Tasks
Tasks
Tasks
Systems and Processes
Learn what currently exists across stakeholder groups for reporting, analysis and Rhythm of the Business (business calendar)
There are no rows in this table
Scope consolidation, optimization and define goals and objectives across key stakeholder groups
There are no rows in this table
Propose 1st version of new business calendar, KPI benchmarks, analytics dashboard as single source of truth
There are no rows in this table
Domain & Product
Immerse self in Product and Domain learning across all key business’s/products
There are no rows in this table
Scope business & product priorities, focus, and key gaps
There are no rows in this table
Draft proposal on product focus aligned to business objectives, mitigation plan to address gaps and insight plans to discover new opportunity
There are no rows in this table
Personal & Team Development
Define role and responsibility, agree KPI and 90-day S.M.A.R.T. plan
There are no rows in this table
Team hiring needs, scope job descriptions, start hiring process
There are no rows in this table
Complete 1st stage interview process. Define 1-year Objectives for self and to-be-hired team
There are no rows in this table
Business Growth & Priorities
Listen to and document stakeholder priorities, Corporate goals
There are no rows in this table
Asses the ‘how’ we get to goals/objectives with what is known at 30-60 days
There are no rows in this table
Proposal of short/medium/long term growth and where Product Marketing adds value to drive product success
There are no rows in this table



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