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PMA's S.M.A.R.T. template
The S.M.A.R.T. framework gives you a way to set objectives and goals. S.M.A.R.T. stands for Specific, Measurable, Achievable, Realistic, and Timely.
Instructions
S.M.A.R.T. Goal Categories
Add Category
Category
Go to S.M.A.R.T. Goals
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Your [# Days] Plan
Add New Categories/Goals
Clear Tasks
Category
Goals
Understand (30 Days)
Assess (60 Days)
Optimize (90 Days)
Tasks
Tasks
Tasks
Systems and Processes
Learn what currently exists across stakeholder groups for reporting, analysis and Rhythm of the Business (business calendar)
Scope consolidation, optimization and define goals and objectives across key stakeholder groups
Propose 1st version of new business calendar, KPI benchmarks, analytics dashboard as single source of truth
Domain & Product
Immerse self in Product and Domain learning across all key business’s/products
Scope business & product priorities, focus, and key gaps
Draft proposal on product focus aligned to business objectives, mitigation plan to address gaps and insight plans to discover new opportunity
Personal & Team Development
Define role and responsibility, agree KPI and 90-day S.M.A.R.T. plan
Team hiring needs, scope job descriptions, start hiring process
Complete 1st stage interview process. Define 1-year Objectives for self and to-be-hired team
Business Growth & Priorities
Listen to and document stakeholder priorities, Corporate goals
Asses the ‘how’ we get to goals/objectives with what is known at 30-60 days
Proposal of short/medium/long term growth and where Product Marketing adds value to drive product success
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