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PMA's S.M.A.R.T. Template

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PMA's S.M.A.R.T. template

The S.M.A.R.T. framework gives you a way to set objectives and goals. S.M.A.R.T. stands for Specific, Measurable, Achievable, Realistic, and Timely.
Use this template to set your 30-day, 90-day, or 1-year plan. Depending on the timeframe you select, you should aim to achieve each goal after a specified period of time. For instance, if you have a 90-day plan and three goals, try to to achieve the first goal after 30 days, the second goal after 60 days, etc.


In the table below, list the Categories for your S.M.A.R.T. goals and then add the new category to the matrix below. Edit the Goals by double-clicking the headers. For each category, you can write your S.M.A.R.T. goals. Duplicate the pages with S.M.A.R.T. goals if you have additional categories to add. To learn more about the S.M.A.R.T. framework, read .

S.M.A.R.T. Goal Categories

Add Category
Go to S.M.A.R.T. Goals
Systems and Processes
Domain & Product
Personal & Team Development
Business Growth & Priorities
There are no rows in this table

Your [# Days] Plan

Add New Categories/Goals
Clear Tasks
Understand (30 Days)
Assess (60 Days)
Optimize (90 Days)
Systems and Processes
Learn what currently exists across stakeholder groups for reporting, analysis and Rhythm of the Business (business calendar)
Scope consolidation, optimization and define goals and objectives across key stakeholder groups
Propose 1st version of new business calendar, KPI benchmarks, analytics dashboard as single source of truth
Domain & Product
Immerse self in Product and Domain learning across all key business’s/products
Scope business & product priorities, focus, and key gaps
Draft proposal on product focus aligned to business objectives, mitigation plan to address gaps and insight plans to discover new opportunity
Personal & Team Development
Define role and responsibility, agree KPI and 90-day S.M.A.R.T. plan
Team hiring needs, scope job descriptions, start hiring process
Complete 1st stage interview process. Define 1-year Objectives for self and to-be-hired team
Business Growth & Priorities
Listen to and document stakeholder priorities, Corporate goals
Asses the ‘how’ we get to goals/objectives with what is known at 30-60 days
Proposal of short/medium/long term growth and where Product Marketing adds value to drive product success

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