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GTM Template by Product Marketing Alliance
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Go-to-Market template

This is your blueprint to a successful launch. The start of the document sets out the who, what, why and how, and the second half focusses on the specific tactics required to deliver your marketing and sales strategy.
No two products or launches are the same which means no two GTM plans should be.

Do
use this document to ensure consistency, collaboration and accountability.
Don't
use this document as a shoehorn for all future launches.

👉 Begin by:


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