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PMA Market Sizing Template

Estimate your potential market size to help determine your potential buyers, potential revenue, and marketing strategies.
Market sizing is the act of estimating the potential of a market, including the total number of potential buyers and the total revenue they may generate.

It can be used to estimate how much profit a new product or service could make, and help those in the C-suite decide whether or not they should invest in the market.

The information you’ll gain from market sizing can also help develop a unique marketing strategy and can be used to estimate the resources and manpower you’ll need before you launch a new product or service.

Methods

How to calculate market size

Market research

Calculate potential sales

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