Business case template

A template to share the value and benefits of your business proposal.
Once you've identified and explored an idea for a viable new product, feature, market, acquisition, etc., your business case template is the place to document and share the value and business benefits of your proposal, and, hopefully, secure buy-in from the wider business.

Who this is shared with will depend on your company's set-up but it's usually key stakeholders like the CEO, Chief Marketing Officer, VP of Product, Chief Financial Officer, etc.

Executive summary

Market segmentation

Current problems

Opportunities on offer

Competitive summary


Resource requirements


Risk assessment

The alternatives

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