Not all features are created equally and not every launch will deserve all the bells and whistles of a big announcement.
So, one of the most important questions you need to answer before your feature announcement kick-off session is, ‘What should the announcement priority level be?’
Step 1: Priority matrix
Plot your new product or feature on the matrix and determine which priority number it sits under. Remember, there can be different priorities within a priority - for example, a release that matches the market and wins new customers might be considered more of a Priority #2+ if you're only the second person in the market to offer it. Or, a Priority #1 that's not only new + innovative but also an environmental breakthrough might be given even more attention.
Keep existing customers
Win new customers
New + innovative
Match the market
Step 2: Use checklist below
Once you've agreed on your priority level, use the below checklists as a guideline for what's needed for launch. Although these lists aren't prescriptive, be careful not to over or under launch a product/feature by straying from them
items on the checklist.
Priority 1 items complete:
Priority 2 items complete:
Priority 3 items complete:
Update existing webpages
Add new webpages
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