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PMA New product project planner

A project management template for managing a new product with RACI, phases, and more.
Product Marketing Alliance
Use this project planner below to plan the different steps in your product launch. As you make updates to to an activity’s start or duration using
RACI matrix
⁠
, you will see the timeline views below the table change in real time.

Project plan
Phase
Objective
Activity
R
A
C
I
Plan Start
Plan Duration
Actual Start
Actual Duration
Percent Complete
Plan & Test: Prelaunch
Diagnose Market
Research TAM, competition, secondary & primary research
3/1/21
2 days
3/1/21
2 days
000
100
Segement, position, targeting
Define the holy trinity of SPT to know who we're targeting
3/8/21
2 days
3/1/21
3 days
000
100
Introduce basic level of knowledge & understanding
Domain training cross team
3/1/21
2 days
3/1/21
2 days
000
50
Agree and alignment to KPIs, goals, deliverables, timelines
Project Kick Off Meeting
3/15/21
1 day
3/15/21
1 day
000
52
Form partner marketing plan
Meet Charity partners
3/15/21
2 days
3/15/21
2 days
000
55
Internal Marketing plan
Develop launch promotion plan
3/15/21
4 days
3/15/21
1 day
000
58
GTM Toolbox Readiness
Align and ensure all elements in state of readiness
3/22/21
2 days
3/22/21
2 days
000
41
Test technical readiness (beta)
Dogfood feature in app cross group
3/29/21
2 days
3/29/21
1 day
000
35
Go-No-Go Decision
Readiness meeting cross group
4/5/21
1 day
4/5/21
1 day
000
0
Promote & Measure: Launch
Launch public marketing and promotion
In app, Web, Partner, PR, SEO, Key Words
4/12/21
4 days
4/12/21
4 days
000
0
Check performance (daily)
KPI's & Objective check. Immediate corrective action if required
4/12/21
4 days
4/12/21
4 days
000
0
Check performance (weekly)
KPI's & Objective check. Immediate corrective action if required. Report
4/12/21
4 days
4/12/21
4 days
000
0
Learn, reiterate on-the-go
Get user and market feedback
5/12/21
1 day
5/12/21
1 day
000
0
Evaluate & Reiterate: Post-Launch
Evaluate/Review KPI performance in v.1
Version review meeting. Agree next iteration
5/19/21
2 days
5/19/21
2 days
000
0
Broaden Charity partner network
Onboard 2nd wave of partners. Use v.1 data insights
6/3/21
2 days
6/3/21
2 days
000
0
Introduce new features
Result of KPI evaluation, latest insights and data
6/10/21
2 days
6/10/21
2 days
000
0
Test technical readiness (beta)
Dogfood feature in app cross group
6/17/21
2 days
6/17/21
2 days
000
0
⁠


Planned Starts and Duration
Plan & Test: Prelaunch
Research TAM, competition, secondary & primary research
Define the holy trinity of SPT to know who we're targeting
Domain training cross team
Project Kick Off Meeting
Meet Charity partners
Develop launch promotion plan
Align and ensure all elements in state of readiness
Dogfood feature in app cross group
Readiness meeting cross group
Promote & Measure: Launch
Evaluate & Reiterate: Post-Launch
Apr 2025
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
May 2025
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Jun 2025
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Jul 2025
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Aug 2025
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Sep 2025
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Oct 2025
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Nov 2025
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Dec 2025
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Promote & Measure: Launch
4
Evaluate & Reiterate: Post-Launch
4
Month
TodayFit
⁠

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