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PMA's Internal roadmap template
This is the top-line plan outlining the stages required to get your launch live.
Each of the tactics listed in the second column will have multiple sub-tasks associated with them (head to our launch checklist for help with these) and may vary from launch-to-launch.
This document is for internal use only and is often shared with other, relevant departments (like Product, Sales, Engineering, Operations, Customer Success, etc.) so they're up-to-speed with your timelines and what's required from them - and when.
💡 Note: Remember, the below is not prescriptive and the overarching releases and tasks will need to be tailored to your business and launch tier.
Full Roadmap
Q1
Q2
Q3
Q4
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
New product
Market analysis
In Progress
Pricing
Persona research
Positioning
Goal setting
Metrics dashboard
GTM plan
Complete
Overdue
Collateral creation
Sales enablement
Internal launch
In Progress
External launch
New user onboarding
Analysis
Feedback
Overdue
Collateral iterations
Enablement iterations
New feature
Goal setting
Overdue
Metrics dashboard
GTM plan
In Progress
Sales enablement
External launch
New user onboarding
Analysis
Feedback
Asset management
New market
Market analysis
Pricing
Persona research
Positioning
Goal setting
Metrics dashboard
GTM plan
Collateral creation
Sales enablement
External launch
New user onboarding
Analysis
Feedback
Collateral iterations
Enablement iterations
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