Explore

PMA's Internal roadmap template

This is the top-line plan outlining the stages required to get your launch live.

Each of the tactics listed in the second column will have multiple sub-tasks associated with them (head to our launch checklist for help with these) and may vary from launch-to-launch.

This document is for internal use only and is often shared with other, relevant departments (like Product, Sales, Engineering, Operations, Customer Success, etc.) so they're up-to-speed with your timelines and what's required from them - and when.

💡 Note: Remember, the below is not prescriptive and the overarching releases and tasks will need to be tailored to your business and launch tier.

Full Roadmap

Full Roadmap

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

New product

Market analysis

In Progress

Pricing

Persona research

Positioning

Goal setting

Metrics dashboard

GTM plan

Complete

Overdue

Collateral creation

Sales enablement

Internal launch

In Progress

External launch

New user onboarding

Analysis

Feedback

Overdue

Collateral iterations

Enablement iterations

New feature

Goal setting

Overdue

Metrics dashboard

GTM plan

In Progress

Sales enablement

External launch

New user onboarding

Analysis

Feedback

Asset management

New market

Market analysis

Pricing

Persona research

Positioning

Goal setting

Metrics dashboard

GTM plan

Collateral creation

Sales enablement

External launch

New user onboarding

Analysis

Feedback

Collateral iterations

Enablement iterations

⁠

Full Roadmap

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