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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
In our eBook dedicated to shedding light on the importance of objectives and key results (OKRs) and which types of OKRs make sense for product marketers to measure, we outlined 15 potential metric avenues you could do down, across four key areas:
As an extension of that eBook, and to make it
actionable, we've teamed up with Coda to hand deliver a way of actually tracking those results. Here's a short video to help you get the most out of this doc:
more on OKRs, check out this doc by John Doerr where he discusses key concepts from his book
1️⃣ Take a look at each of the four pillars below and check off the OKRs you'd like to track.
2️⃣ As you check off some OKRs, sample OKRs will show up in the
table a little further down on the page.
3️⃣ Navigate to each pillar page (
) to learn more about the specific OKRs in that pillar.
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