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Launch step template
What are the steps that should happen each time you launch a product? List them below. We'll use this as a template for your product launches.
Launch Step Template
Tier
Search
Stage
Deliverable
Functional Team
Tier
Type
Typical Duration
Link
Reasoning
Research
Product Brief, pt 1
PD
Tier 1
Tier 2
Tier 3
Tier 4
Release task
14 days
Ensure we’re meeting users’ needs
Research
Target Customer ICP
PMM
Tier 1
Tier 2
Release task
7 days
QA on the design, including branding
Research
Market Sizing
Finance
Tier 1
Tier 2
Tier 3
Release task
7 days
QA on code shipped, reduce future bugs + tech debt
Research
GTM Goals (High-Level Metric)
Finance
Tier 1
Tier 2
Launch task
5 days
xx% of users speak a language other than English
Design
Product Brief, pt 2
PD
Tier 1
Tier 2
Tier 3
Release task
3 days
Ensure privacy requirements are met
Design
Research Plan
PD
Tier 1
Tier 2
Release task
5 days
PII + GDPR review
Design
Pricing & Packaging (Willingness to Pay)
PPL
Tier 1
Tier 2
Release task
14 days
Maintain up-to-date support documentation for new features
Design
GTM Goals (Target Accounts)
GTM Strategy
Tier 1
Tier 2
Release task
7 days
Tell the story about a feature
Design
GTM Capacity Plan
GTM Strategy
Tier 1
Tier 2
Release task
7 days
For larger launches; communicate launch story
Design
Pillar Bets Review
Tier 1
Tier 2
Tier 3
Tier 4
Sign-off
Alpha
Pricing & Packaging (Structure)
PPL
Tier 1
Tier 2
Release task
3 days
Communicate launch story to users
Alpha
GTM Launch Plan
GTM Ops
Tier 1
Tier 2
Release task
Alpha
Margin & COGS Analysis
Finance
Tier 1
Tier 2
Release task
Alpha
Demo & POC Data Strategy
PD
Demo Eng
Tier 1
Tier 2
Release task
Alpha
SME Training
PD
Tier 1
Tier 2
Release task
Beta
Demo Recording
Demo Eng
Tier 1
Tier 2
Tier 3
Tier 4
Release task
Beta
Demo Notebook / Dashboard
Demo Eng
Tier 1
Tier 2
Release task
Beta
GTM Release Pack
PMM
Tier 1
Tier 2
Release task
Beta
Battle Card
Enablement
Tier 1
Tier 2
Tier 3
Tier 4
Release task
Beta
FAQs
Enablement
Tier 1
Tier 2
Tier 3
Tier 4
Release task
Beta
Highspot Uploads
Enablement
Tier 1
Tier 2
Tier 3
Tier 4
Release task
Beta
PD Release Checklist
PD
Tier 1
Tier 2
Tier 3
Tier 4
Release task
Beta
GTM Goals (Target #s)
GTM Strategy
Tier 1
Tier 2
Release task
Beta
Userflow Campaign
PD
Tier 1
Tier 2
Tier 3
Release task
Beta
Help Center updates
Help Center
Tier 1
Tier 2
Tier 3
Tier 4
Release task
Beta
Dev Doc updates
Dev Docs
Tier 1
Tier 2
Tier 3
Release task
Beta
Pricing & Packaging (Final)
PPL
Tier 1
Tier 2
Release task
Beta
Sales Incentives
GTM Strategy
Tier 1
Release task
Beta
SKU creation
Systems
Tier 1
Tier 2
Release task
Beta
SC Live Training
Enablement
Tier 1
Tier 2
Release task
Beta
CSM Live Training
Enablement
Tier 1
Tier 2
Release task
Beta
PS Live Training
Enablement
Tier 1
Tier 2
Release task
Beta
Support Live Training
Enablement
Tier 1
Tier 2
Tier 3
Release task
Beta
Partner Training
Enablement
Tier 1
Tier 2
Tier 3
Release task
Beta
Mindtickle Tutorials
Enablement
Tier 1
Tier 2
Release task
Beta
PS Handoff Document
CSM
Tier 1
Tier 2
Release task
Beta
Adoption Playbook
CSM
Tier 1
Tier 2
Release task
Beta
Technical Training Deck
PS
Tier 1
Tier 2
Release task
Beta
Implementation Process
PS
Tier 1
Tier 2
Release task
Beta
Packaged Offering
PS
Tier 1
Tier 2
Release task
GA
Comms to #feature-releases
PD
Tier 1
Tier 2
Tier 3
Tier 4
Release task
GA
Add feature flag to plans / add-ons
PD
Tier 1
Tier 2
Release task
GA
Turn on feature flag for gtm-demo & demo
PD
Tier 1
Tier 2
Tier 3
Tier 4
Release task
GA
Auto-provisioning
PD
Tier 1
Tier 2
Release task
GA
Metric tracking
PD
Tier 1
Tier 2
Release task
GA
GTM Goal tracking
GTM Strategy
Tier 1
Tier 2
Release task
GA
Community Post
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Release task
GA
Webpage updates
PMM
Tier 1
Tier 2
Release task
GA
Education updates
Education
Tier 1
Tier 2
Tier 3
Tier 4
Release task
Alpha
Integrated Launch Plan
PMM
Tier 1
Tier 2
Tier 3
Launch task
Beta
Customer-Facing Slides
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
Beta
Updates to Core Pitch Deck
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
Beta
Comms Checklist
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
Beta
Customer-Facing Demo Notebook
Demo Eng
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
Beta
PD <> GTM Goal & metrics alignment
Tier 1
Sign-off
Beta
1+ Public Customer Stories
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
Beta
1+ Customer Blog Post
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
Beta
3+ Customer References
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
GA
Launch Video
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
GA
Post-GA GTM check
Tier 1
Tier 2
Sign-off
Beta
P&P Alignment
Tier 1
Tier 2
Sign-off
Beta
Success criteria met
Tier 1
Tier 2
Sign-off
Beta
QA complete
Tier 1
Tier 2
Sign-off
Beta
Pre-Sales Readiness Go/No-Go
Pre-sales
Tier 1
Tier 2
Sign-off
Beta
Post-Sales Readiness Go/No-Go
Post-sales
Tier 1
Tier 2
Sign-off
Beta
Marketing Go/No-Go
Marketing
Tier 1
Tier 2
Sign-off
Research
PD <> GTM Kickoff
GTM Strategy
Tier 1
Tier 2
Sign-off
Research
Strategy & Tier alignment
Tier 1
Tier 2
Sign-off
Research
Pillar Bets Review
PD
Tier 1
Tier 2
Tier 3
Sign-off
Research
LT Bets Review
Tier 1
Tier 2
Sign-off
Design
LT Bets Review
Tier 1
Tier 2
Sign-off
Beta
PD <> GTM rollout alignment
Tier 1
Tier 2
Sign-off
Beta
Finance Go/No-Go
Tier 1
Tier 2
Sign-off
Beta
Success criteria met
Tier 1
Tier 2
Tier 3
Tier 4
Sign-off
Beta
QA complete
Tier 1
Tier 2
Tier 3
Tier 4
Sign-off
Beta
SME enablement
Tier 1
Tier 2
Tier 3
Tier 4
Sign-off
Beta
Content Go/No-Go
PMM
Tier 1
Tier 2
Beta
Legal Go/No-Go
Legal
Tier 1
Tier 2
Beta
G&A Go/No-Go
Finance
Tier 1
Tier 2
Alpha
Success criteria met
Tier 3
Tier 4
Alpha
QA complete
Tier 3
Tier 4
There are no rows in this table
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