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Launch step template
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Launch step template

What are the steps that should happen each time you launch a product? List them below. We'll use this as a template for your product launches.
Launch Step Template
Search
Stage
Deliverable
Functional Team
Tier
Type
Typical Duration
Link
i
Reasoning
Product Brief, pt 1
14 days
Ensure we’re meeting users’ needs
Target Customer ICP
7 days
QA on the design, including branding
Market Sizing
7 days
QA on code shipped, reduce future bugs + tech debt
GTM Goals (High-Level Metric)
5 days
xx% of users speak a language other than English
PD <> GTM Goal & metrics alignment
​
​
Product Brief, pt 2
3 days
Ensure privacy requirements are met
Research Plan
5 days
PII + GDPR review
Pricing & Packaging (Willingness to Pay)
14 days
Maintain up-to-date support documentation for new features
GTM Goals (Target Accounts)
7 days
Tell the story about a feature
GTM Capacity Plan
7 days
For larger launches; communicate launch story
Pillar Bets Review
​
​
Pricing & Packaging (Structure)
3 days
Communicate launch story to users
GTM Launch Plan
​
​
Margin & COGS Analysis
​
​
Demo & POC Data Strategy
​
​
SME Training
​
​
Demo Recording
​
​
Demo Notebook / Dashboard
​
​
GTM Release Pack
​
​
Battle Card
​
​
FAQs
​
​
Highspot Uploads
​
​
PD Release Checklist
​
​
GTM Goals (Target #s)
​
​
Userflow Campaign
​
​
Help Center updates
​
​
Dev Doc updates
​
​
Pricing & Packaging (Final)
​
​
Sales Incentives
​
​
SKU creation
​
​
SC Live Training
​
​
CSM Live Training
​
​
PS Live Training
​
​
Support Live Training
​
​
Partner Training
​
​
Mindtickle Tutorials
​
​
PS Handoff Document
​
​
Adoption Playbook
​
​
Technical Training Deck
​
​
Implementation Process
​
​
Packaged Offering
​
​
Comms to #feature-releases
​
​
Add feature flag to plans / add-ons
​
​
Turn on feature flag for gtm-demo & demo
​
​
Auto-provisioning
​
​
Metric tracking
​
​
GTM Goal tracking
​
​
Community Post
​
​
Webpage updates
​
​
Education updates
​
​
Integrated Launch Plan
​
​
Customer-Facing Slides
​
​
Updates to Core Pitch Deck
​
​
Comms Checklist
​
​
Customer-Facing Demo Notebook
​
​
PD <> GTM Goal & metrics alignment
​
​
1+ Public Customer Stories
​
​
1+ Customer Blog Post
​
​
3+ Customer References
​
​
Launch Video
​
​
Post-GA GTM check
​
​
P&P Alignment
​
​
Success criteria met
​
​
QA complete
​
​
Pre-Sales Readiness Go/No-Go
​
​
Post-Sales Readiness Go/No-Go
​
​
Marketing Go/No-Go
​
​
PD <> GTM Kickoff
​
​
Strategy & Tier alignment
​
​
Pillar Bets Review
​
​
LT Bets Review
​
​
LT Bets Review
​
​
PD <> GTM rollout alignment
​
​
Finance Go/No-Go
​
​
Success criteria met
​
​
QA complete
​
​
SME enablement
​
​
Content Go/No-Go
​
​
Legal Go/No-Go
​
​
G&A Go/No-Go
​
​
Success criteria met
​
​
QA complete
​
​
Close the loop - Support
​
​
Close the loop - Accounts
​
​
Close the loop - Community
​
​
Close the loop - Social
​
​
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