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Execution
All Launch Sizes
All Launch Sizes
Launch size
Definition
Count of launch steps
Launch steps
Business Impact
Tier 1
New product that will represents significant customer and/or GTM-facing impact. This product enables us to access new markets or substantially impacts our company/product portfolio positioning. Product may be complex and requires an end-to-end GTM motion.
84
Product Brief, pt 1
Target Customer ICP
Market Sizing
GTM Goals (High-Level Metric)
PD <> GTM Goal & metrics alignment
Product Brief, pt 2
Research Plan
Pricing & Packaging (Willingness to Pay)
GTM Goals (Target Accounts)
GTM Capacity Plan
Pillar Bets Review
Pricing & Packaging (Structure)
GTM Launch Plan
Margin & COGS Analysis
Demo & POC Data Strategy
SME Training
Demo Recording
Demo Notebook / Dashboard
GTM Release Pack
Battle Card
FAQs
Highspot Uploads
PD Release Checklist
GTM Goals (Target #s)
Userflow Campaign
Help Center updates
Dev Doc updates
Pricing & Packaging (Final)
Sales Incentives
SKU creation
Show 54 moreCreates new market
Tier 2
A large product or feature that is highly visible to customers and/or GTM. This affects our win rates and substantially differentiate us from the competition. Product may be complex and requires robust enablement & GTM support.
82
Product Brief, pt 1
Target Customer ICP
Market Sizing
GTM Goals (High-Level Metric)
PD <> GTM Goal & metrics alignment
Product Brief, pt 2
Research Plan
Pricing & Packaging (Willingness to Pay)
GTM Goals (Target Accounts)
GTM Capacity Plan
Pillar Bets Review
Pricing & Packaging (Structure)
GTM Launch Plan
Margin & COGS Analysis
Demo & POC Data Strategy
SME Training
Demo Recording
Demo Notebook / Dashboard
GTM Release Pack
Battle Card
FAQs
Highspot Uploads
PD Release Checklist
GTM Goals (Target #s)
Userflow Campaign
Help Center updates
Dev Doc updates
Pricing & Packaging (Final)
SKU creation
SC Live Training
Show 52 moreFundamentally changes product / differentiation
Tier 3
A feature that solves a major pain point that impacts a large portion of our users. Could help us drive adoption at one of our top customers, or is strategically aligned with company key bets
35
Product Brief, pt 1
Market Sizing
Product Brief, pt 2
Pillar Bets Review
Demo Recording
Battle Card
FAQs
Highspot Uploads
PD Release Checklist
Userflow Campaign
Help Center updates
Dev Doc updates
Support Live Training
Partner Training
Comms to #feature-releases
Turn on feature flag for gtm-demo & demo
Community Post
Education updates
Integrated Launch Plan
Customer-Facing Slides
Updates to Core Pitch Deck
Comms Checklist
Customer-Facing Demo Notebook
1+ Public Customer Stories
1+ Customer Blog Post
3+ Customer References
Launch Video
Pillar Bets Review
Success criteria met
QA complete
Show 5 moreEnhances ways to use the product
Tier 4
A bundle a small improvements and/or bug fixes
26
Product Brief, pt 1
Pillar Bets Review
Demo Recording
Battle Card
FAQs
Highspot Uploads
PD Release Checklist
Help Center updates
Comms to #feature-releases
Turn on feature flag for gtm-demo & demo
Community Post
Education updates
Customer-Facing Slides
Updates to Core Pitch Deck
Comms Checklist
Customer-Facing Demo Notebook
1+ Public Customer Stories
1+ Customer Blog Post
3+ Customer References
Launch Video
Success criteria met
QA complete
SME enablement
Success criteria met
QA complete
Close the loop - Support
Incremental feature improvements
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