Explore

ProductOS

LaunchCal with Coda overview video

Video:

https://share.descript.com/view/K9hdYc7ERLr⁠

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Goal:

For Xero leadership and procurement

Clarity on what Coda is, for this use case.

Short (5 mins) - 1 min Coda, 4 min LaunchCal

Prior art:

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Nov 14th happy path run through⁠

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Xero LaunchCal Proposal⁠

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Script

Visual

Time

Coda is the all-in-one surface where over 20 thousand product teams unify their product design & development processes.

B-roll “

meet Coda”⁠

, gallery scroll at 1:07

PDE teams leverage Coda to increase their ship velocity and quality with use cases like:

Documentation to drive decisions within their PRDs.

Figma example

Replace: Confluence, GDocs, Paper

Team hubs / wikis like with an agile feature pod that bring the team together.

Intercom example

Replace: Notion

Applications that run the business with solutions like tracking OKRs and managing Product Launches.

Qualtrics example

Replace: Sheets, Asana, smartsheets, 15Five

Coda integrates deeply in to your tech stack:

Design embeds: Figma, Miro

Ticket tracker syncs: Jira, Linear, Azure dev

Chat notifications: Slack, MSFT Teams

Code reviews: Github

Metrics visualizations: Amplitude, Mode

And that’s just to name a few of the more than 500 other pre-built connections.

Of course, there’s an open API to connect with any in-house tools like your data warehouse and product datasets.

B-roll options:

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Integration page⁠

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Packs page⁠

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Product hub “drag stuff in” (

Tonal⁠

)

After partnering with so many innovative product teams, we’ve gathered best practices and have “productized” these processes & rituals in to a product design & engineering operating system — or ProductOS for short.

Figma slide animation of the

ProductOS⁠

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The rest of this video will cover the Product LaunchCal solution part of the ProductOS.

Essentially, how we take an feature idea all the way from prioritization during planning and launch it to market.... in a consistent way, while aligning all the stakeholders through the process.

Visual?

There are 4 key “personas” who will be using this “application” and we’ll spend some time with each to show what it looks like for them and how they can benefit from this solution.

Stakeholder

CPO

Engineering Manager

Stakeholder

CPO

Engineering Manager

So putting on my Product manager hat. Here we have a new feature, fresh out of planning. It’s time to get it going.

New feature list

As a PM, I’ll work with GTM Stakeholders to decide what tier (sometimes called launch size or volume) it should be.

You can upload your own launch steps template for each tier. And what it’ll do is adjust what needs to be done. For example:

Tier 1 - a large new product introduction, needs many steps at 80

Tier 4 - some bug fixes, needs significantly less at 25

Open up modal

Click in to tiers, show the toggle and concept.

Click “add launch steps” for a Tier 1

What you’ll see is all the launch tasks, as well as XFN sign offs, coming through.

This is the one place for visibility on how the feature is tracking across the (PDLC) product development lifecycle.

Scroll through the subtable

Click done done done

Stakeholders

There are so many people who need to be involved for a successfully launch. Beyond just PDE, we have GTM, Legal, Finance, even external partners.

Before: copy and paste in Slack, spreadsheets, their own PM tool, meetings — so many meetings.

Now:

High-level: Launch calendar, timeline, details

Click through the delivery page.

Granular: a space and views for every stakeholder

Filtered down to just that launch.

Marketing page

And a simple, clean way for them to engage, even in their own process / document.

Create new doc with sync page: Marketing doc / hub.

Approve / done done done.

Eng manager

Speaking of stakeholders, what about our eng partners?

Their are going to be working out of dev tracker of choice, Jira

Jira project -

My Scrum project⁠

→

Large body of work (Epic)⁠

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That’s ok; it’s actually good. Remember, we’re designing the lowest friction interfaces. And a simple Epic URL here can pull in all the relevant meta data from Jira to keep your Coda roadmap aligned with Jira delivery.

Copy epic url

Meta data pulls through

CPO

Equip leadership with insights in to how the team is tracking and where they can help.

Exec dashboard

And give them an easy place to draw their own conclusions.

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Questions⁠

Reporting space

AI sparkle in the corner (or not).

AI exec summary.

Back to PM

And when we’ve done it all and it’s time to launch, we celebrate

Press the launch button

Show the email (Gmail Pack)

[Product people building products]

”Design your process like you’d design a product.” - Yuhki CPO of Figma who’s been a big Coda user since day one.

We’re product people, and we think about user interfaces, all day. And while the PMs benefit a ton, the key persona or user is actually the stakeholders we’re designing for. The folks who we struggle to bring in to the fold, get their buy-in / reviews / sign-offs. “How might we design an interface with our PDLC that integrates the processes of marketing, sales, finance, legal — all of our partners who are key to making this thing successful?” Or rather “are their ways to automate the cat herding?”

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