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Launch steps
What are the steps that should happen each time you launch a product? List them below. We'll use this as a template for your product launches.
Launch steps template
Tier
Functional Team
Search
Stage
Deliverable
Functional Team
Tier
Type
Reasoning
Research
Product Brief, pt 1
PD
Tier 1
Tier 2
Tier 3
Tier 4
Release task
Ensure we’re meeting users’ needs
Target Customer ICP
PMM
Tier 1
Tier 2
Release task
QA on the design, including branding
Market Sizing
Finance
Tier 1
Tier 2
Tier 3
Release task
QA on code shipped, reduce future bugs + tech debt
GTM Goals (High-Level Metric)
Finance
Tier 1
Tier 2
Launch task
xx% of users speak a language other than English
PD <> GTM Goal & metrics alignment
GTM Strategy
Tier 1
Tier 2
Sign-off
PD <> GTM Kickoff
GTM Strategy
Tier 1
Tier 2
Sign-off
Strategy & Tier alignment
Tier 1
Tier 2
Sign-off
Pillar Bets Review
PD
Tier 1
Tier 2
Tier 3
Sign-off
LT Bets Review
Tier 1
Tier 2
Sign-off
Design
Product Brief, pt 2
PD
Tier 1
Tier 2
Tier 3
Release task
Ensure privacy requirements are met
Research Plan
PD
Tier 1
Tier 2
Release task
PII + GDPR review
Pricing & Packaging (Willingness to Pay)
PPL
Tier 1
Tier 2
Release task
Maintain up-to-date support documentation for new features
GTM Goals (Target Accounts)
GTM Strategy
Tier 1
Tier 2
Release task
Tell the story about a feature
GTM Capacity Plan
GTM Strategy
Tier 1
Tier 2
Release task
For larger launches; communicate launch story
Pillar Bets Review
Tier 1
Tier 2
Tier 3
Tier 4
Sign-off
LT Bets Review
Tier 1
Tier 2
Sign-off
Alpha
Pricing & Packaging (Structure)
PPL
Tier 1
Tier 2
Release task
Communicate launch story to users
GTM Launch Plan
GTM Ops
Tier 1
Tier 2
Release task
Margin & COGS Analysis
Finance
Tier 1
Tier 2
Release task
Demo & POC Data Strategy
PD
Demo Eng
Tier 1
Tier 2
Release task
SME Training
PD
Tier 1
Tier 2
Release task
Integrated Launch Plan
PMM
Tier 1
Tier 2
Tier 3
Launch task
Success criteria met
Tier 3
Tier 4
QA complete
Tier 3
Tier 4
Beta
Demo Recording
Demo Eng
Tier 1
Tier 2
Tier 3
Tier 4
Release task
Demo Notebook / Dashboard
Demo Eng
Tier 1
Tier 2
Release task
GTM Release Pack
PMM
Tier 1
Tier 2
Release task
Battle Card
Enablement
Tier 1
Tier 2
Tier 3
Tier 4
Release task
FAQs
Enablement
Tier 1
Tier 2
Tier 3
Tier 4
Release task
Highspot Uploads
Enablement
Tier 1
Tier 2
Tier 3
Tier 4
Release task
PD Release Checklist
PD
Tier 1
Tier 2
Tier 3
Tier 4
Release task
GTM Goals (Target #s)
GTM Strategy
Tier 1
Tier 2
Release task
Userflow Campaign
PD
Tier 1
Tier 2
Tier 3
Release task
Help Center updates
Help Center
Tier 1
Tier 2
Tier 3
Tier 4
Release task
Dev Doc updates
Dev Docs
Tier 1
Tier 2
Tier 3
Release task
Pricing & Packaging (Final)
PPL
Tier 1
Tier 2
Release task
Sales Incentives
GTM Strategy
Tier 1
Release task
SKU creation
Systems
Tier 1
Tier 2
Release task
SC Live Training
Enablement
Tier 1
Tier 2
Release task
CSM Live Training
Enablement
Tier 1
Tier 2
Release task
PS Live Training
Enablement
Tier 1
Tier 2
Release task
Support Live Training
Enablement
Tier 1
Tier 2
Tier 3
Release task
Partner Training
Enablement
Tier 1
Tier 2
Tier 3
Release task
Mindtickle Tutorials
Enablement
Tier 1
Tier 2
Release task
PS Handoff Document
CSM
Tier 1
Tier 2
Release task
Adoption Playbook
CSM
Tier 1
Tier 2
Release task
Technical Training Deck
PS
Tier 1
Tier 2
Release task
Implementation Process
PS
Tier 1
Tier 2
Release task
Packaged Offering
PS
Tier 1
Tier 2
Release task
Customer-Facing Slides
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
Updates to Core Pitch Deck
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
Comms Checklist
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
Customer-Facing Demo Notebook
Demo Eng
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
PD <> GTM Goal & metrics alignment
Tier 1
Sign-off
1+ Public Customer Stories
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
1+ Customer Blog Post
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
3+ Customer References
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
P&P Alignment
Tier 1
Tier 2
Sign-off
Success criteria met
Tier 1
Tier 2
Sign-off
QA complete
Tier 1
Tier 2
Sign-off
Pre-Sales Readiness Go/No-Go
Pre-sales
Tier 1
Tier 2
Sign-off
Post-Sales Readiness Go/No-Go
Post-sales
Tier 1
Tier 2
Sign-off
Marketing Go/No-Go
Marketing
Tier 1
Tier 2
Sign-off
PD <> GTM rollout alignment
Tier 1
Tier 2
Sign-off
Finance Go/No-Go
Tier 1
Tier 2
Sign-off
Success criteria met
Tier 1
Tier 2
Tier 3
Tier 4
Sign-off
QA complete
Tier 1
Tier 2
Tier 3
Tier 4
Sign-off
SME enablement
Tier 1
Tier 2
Tier 3
Tier 4
Sign-off
Content Go/No-Go
PMM
Tier 1
Tier 2
Legal Go/No-Go
Legal
Tier 1
Tier 2
G&A Go/No-Go
Finance
Tier 1
Tier 2
GA
Comms to #feature-releases
PD
Tier 1
Tier 2
Tier 3
Tier 4
Release task
Add feature flag to plans / add-ons
PD
Tier 1
Tier 2
Release task
Turn on feature flag for gtm-demo & demo
PD
Tier 1
Tier 2
Tier 3
Tier 4
Release task
Auto-provisioning
PD
Tier 1
Tier 2
Release task
Metric tracking
PD
Tier 1
Tier 2
Release task
GTM Goal tracking
GTM Strategy
Tier 1
Tier 2
Release task
Community Post
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Release task
Webpage updates
PMM
Tier 1
Tier 2
Release task
Education updates
Education
Tier 1
Tier 2
Tier 3
Tier 4
Release task
Launch Video
PMM
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
Post-GA GTM check
Tier 1
Tier 2
Sign-off
Close the loop - Support
GTM Ops
Tier 1
Tier 2
Tier 3
Tier 4
Launch task
Close the loop - Accounts
CSM
Tier 1
Tier 2
Launch task
Close the loop - Community
PMM
Tier 1
Tier 2
Tier 3
Launch task
Close the loop - Social
Marketing
Tier 1
Tier 2
Launch task
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