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Launch sizes
Launch size
Definition
Business Impact
Tier 1
New product that will represents significant customer and/or GTM-facing impact. This product enables us to access new markets or substantially impacts our company/product portfolio positioning. Product may be complex and requires an end-to-end GTM motion.
Creates new market
Tier 2
A large product or feature that is highly visible to customers and/or GTM. This affects our win rates and substantially differentiate us from the competition. Product may be complex and requires robust enablement & GTM support.
Fundamentally changes product / differentiation
Tier 3
A feature that solves a major pain point that impacts a large portion of our users. Could help us drive adoption at one of our top customers, or is strategically aligned with company key bets
Enhances ways to use the product
Tier 4
A bundle a small improvements and/or bug fixes
Incremental feature improvements
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