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These product features just came out of prioritization from and/or , and they need launch steps to move from “planning” in to “active.”
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Planned features
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Planned
Data
12/12/2024
1/4/2025
Tier 1
Product Brief, pt 1
Target Customer ICP
Market Sizing
GTM Goals (High-Level Metric)
PD <> GTM Goal & metrics alignment
Product Brief, pt 2
Research Plan
Pricing & Packaging (Willingness to Pay)
GTM Goals (Target Accounts)
GTM Capacity Plan
Pillar Bets Review
Pricing & Packaging (Structure)
GTM Launch Plan
Margin & COGS Analysis
Demo & POC Data Strategy
SME Training
Demo Recording
Demo Notebook / Dashboard
GTM Release Pack
Battle Card
FAQs
Highspot Uploads
PD Release Checklist
GTM Goals (Target #s)
Userflow Campaign
Help Center updates
Dev Doc updates
Pricing & Packaging (Final)
Sales Incentives
SKU creation
Show 54 moreAdd 84 Launch Steps
visual labeling
Planned
Core Product
3/10/2025
4/29/2025
Tier 1
Launch Video
Product Brief, pt 1
Target Customer ICP
Market Sizing
GTM Goals (High-Level Metric)
Product Brief, pt 2
Research Plan
Pricing & Packaging (Willingness to Pay)
GTM Goals (Target Accounts)
GTM Capacity Plan
Pricing & Packaging (Structure)
GTM Launch Plan
Margin & COGS Analysis
Demo & POC Data Strategy
SME Training
Demo Recording
Demo Notebook / Dashboard
GTM Release Pack
Battle Card
FAQs
Highspot Uploads
PD Release Checklist
GTM Goals (Target #s)
Userflow Campaign
Turn on feature flag for amplidemo
Help Center updates
Dev Doc updates
Pricing & Packaging (Final)
Sales Incentives
SKU creation
Show 28 moreAdd 84 Launch Steps
Lunar
Planned
Tier 2
Product Brief, pt 1
Target Customer ICP
Market Sizing
GTM Goals (High-Level Metric)
PD <> GTM Goal & metrics alignment
Product Brief, pt 2
Research Plan
Pricing & Packaging (Willingness to Pay)
GTM Goals (Target Accounts)
GTM Capacity Plan
Pillar Bets Review
Pricing & Packaging (Structure)
GTM Launch Plan
Margin & COGS Analysis
Demo & POC Data Strategy
SME Training
Demo Recording
Demo Notebook / Dashboard
GTM Release Pack
Battle Card
FAQs
Highspot Uploads
PD Release Checklist
GTM Goals (Target #s)
Userflow Campaign
Help Center updates
Dev Doc updates
Pricing & Packaging (Final)
SKU creation
SC Live Training
Show 52 moreAdd 82 Launch Steps
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