the product(etc) need to strongly connect with them.
summary
Ensuring that a product or recommendation is perceived as tailor-made for the individual boosts belief in its efficacy for their particular situation.
Employing explicit avatar callouts and discussing target audience values from the onset solidifies relevancy and builds a connection.
Utilizing testimonials and imagery of people who resemble the target audience enhances credibility and reinforces the notion that the solution is designed for them.
what : you try to make the reader believe that this product is for specfic for them that can help the reader to solve the problem they are facing. so in a netshell wwe try our level best make the product connect deeply to the target audience so that they can feel like “ yes this is for me “
by using testimonal images etc.
why:this is important to change belief
how : using testimonals and images (people) who resonate with them.
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