- Reels are favored by the algorithm - They should be attention-grabbing and entertaining - You can post videos or pictures and add voice, music, etc. - Once you’ve grabbed their attention, you need to provide value - Try to keep them under 30 seconds long - The last few seconds should include a CTA

action steps create an instagram reel on a topic in your niche

How to Create Instagram Stories

It’s hard to maximize stories so think about what you’d like from a page like yours

6-12 stories per day spread out as much as possible throughout the day

Make them interesting and relevant to your page

action steps test different styles of stories

When to Post on Instagram

in the insights section of your settings, you’ll see where most of your audience is from - The best time is to post just after lunch and/or dinner time in your main audience’s time zone

action steps

Check your insights

Post just after lunch and/or dinner in your audience’s time zone

How to Grow Your Page With High-Quality Followers

Your number one priority is gaining high-quality followers who are interested in what you post about

Having fewer interested followers is better than having lots of uninterested followers

Organic growth is done by creating good content that people like, comment on, and share

If you’re creating valuable content, it’s not spammy to ask for engagement

action steps

Create valuable content for your audience

Always ask for likes, comments, and follows Promotional growth strategies

You can achieve great success with just organic growth

Look for meme pages or others that post content about your niche and have thousands of followers

You can reach out to them and ask if they do promotions

Promote: Instagram’s built-in feature for getting your post to specific groups

Giveaways: the best giveaways are done by partnering with another brand (always include a disclaimer)

action steps

Use a promotional growth strategy once you’re doing well with organic growth

How to Nurture Your Fans

As your page grows, your fans will reach out to you

Responding to them is crucial while you have the time to keep on top of it

This will create a strong network of loyal fans action steps Respond to your audience

How to Monetize Your Page

- Your number one goal is to provide value and show authority - Then you’ll reach out to prospects in the DMs - Consistent work is more important than doing lots at once and then quitting - If you applied this course over the next few months to build up your account, you could start offering it as a service to clients action steps Use your account to build authority

Selling Digital Products

Once you make it, there’s no more effort other than marketing

Only talk about things you understand

Ebooks: write once and sell forever ($10-$20)

Audiobooks: turn your ebooks into audiobooks ($15-$25)

Courses: the ultimate way to package your information to solve their problem ($50-$300)

action steps

Find ways to solve your audience’s problems and package the information into an info-product

Advanced Methods to Monetize Your Page Services

Services: - 1 on 1 help for people who don’t want just a product - people looking for this usually have more money Webinars: - live or pre-recorded - can charge for entry or free then upsell Subscriptions: - a subscription service can provide recurring revenue for you - not the best option when starting out Affiliates: - selling other people’s products and getting a cut from the sale - before you’re in a position to create your products Promotions - as your page grows, you can get paid for promotions - people will reach out to you as you start gaining authority - promotions are your stamp of approval so only promote products you actually think will benefit your audience action steps Start monetizing your page

Protecting Your Instagram Account

You don’t truly own the page - make sure you follow the community guidelines

Build a backup page in case something happens to your main

Move to other platforms such as Twitter, YouTube, and an email list

Make friends with other pages

Appeal the ban and politely ask to reactivate your account

action steps

Create a backup page

Create accounts on other platforms

Make friends with other pages

Instagram Profile SEO Username: short, related to your skill - Name: business name separated by your skill - Category: very important for Instagram to show you to people looking for your skill (the more specific the better) - Bio: sell the dream to your prospect (include SEO-specific terms that prospects will be searching for) - Highlights: use words that people will be searching for action steps

Follow the steps to optimize your profile for SEO

Instagram Post SEO

Every post adds the total number of words to your profile - Add your key terms throughout your posts - Write the key terms first then start the post and slip them in subtly - Add location if you’d like - Advanced Settings > Write Alt text - add as many key terms as you’d like action steps

Follow the steps to optimize your posts for SEO

Instagram Reel and Story SEO We will optimize so that people can find your account - Add your key terms (no more than 10) - You can slide it outside the edge with 1-2 pixels still on the screen - The more you post about certain things, the more Instagram realizes you’re associated with them action steps

Add a number of key terms to your reels and stories, just off-screen

⁠

THINGS IMPORTANT FOR THE PROJECT 1

How to choose a niche list 5 topics:

Fashion trends in modern jewelry

Sustainable and eco-friendly materials in jewelry

Customizable jewelry options

Minimalist jewelry designs

Jewelry for special occasions and events

How to Set Up Your Instagram Account

Username: easy to remember and represents what you do

Name: different to username, advertises what the page is about

Bio: tell your prospective followers what you do and how you can help them with a CTA

Aesthetic: how your page looks, make it recognizable

Logo: recognizable, keep the same logo for a while

Creating an IG Bio

What is your page about?

What service do you have?

Have you achieved anything unique?

Call To Action: How can they get in touch with you? action steps

Answer these questions in your bio

Be unique and incentivize them to reach out

tools you need for creating content

video editor

canva.com

How to create instagram posts

Front slide: to grab attention and let them know what the post is about

Content slides: where you provide the information

Final slide: call to action

Use the same style for all your posts following your aesthetic

Your posts should be easily digestible within one minute action steps - Make an Instagram post on a topic in your niche

How To Create Instagram REELS

action steps create an instagram reel on a topic in your niche

How to Create Instagram Stories

It’s hard to maximize stories so think about what you’d like from a page like yours

6-12 stories per day spread out as much as possible throughout the day

Make them interesting and relevant to your page

action steps test different styles of stories

When to Post on Instagram

in the insights section of your settings, you’ll see where most of your audience is from - The best time is to post just after lunch and/or dinner time in your main audience’s time zone

action steps

Check your insights

Post just after lunch and/or dinner in your audience’s time zone

How to Grow Your Page With High-Quality Followers

Your number one priority is gaining high-quality followers who are interested in what you post about

Having fewer interested followers is better than having lots of uninterested followers

Organic growth is done by creating good content that people like, comment on, and share

If you’re creating valuable content, it’s not spammy to ask for engagement

action steps

Create valuable content for your audience

Always ask for likes, comments, and follows

Follow the steps to optimize your profile for SEO

Instagram Post SEO

Follow the steps to optimize your posts for SEO

Add a number of key terms to your reels and stories, just off-screen

⁠

list of topics to upload on on instagram:

Fashion trends in modern jewelry

Sustainable and eco-friendly materials in jewelry

Customizable jewelry options

Minimalist jewelry designs

Jewelry for special occasions and events

diferences

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