if people around you do something you also want to do it
testimonal,reviews etc
you leverage the fact that people have
chose to do this or have decided that this is true.
this will make them believe in this.
you basicly try to show the read how other humans
has helped them
summary
Social proof is pivotal in bolstering belief by demonstrating that others have found value or success in a particular claim or product.
Humans tend to emulate behaviors or actions seen in others, especially when they observe positive outcomes, providing an effective strategy to persuade through illustrating similar actions or beliefs in others.
Various forms of social proof, such as testimonials, case studies, follower counts, and success stories, substantiate claims and persuade by illustrating repeated positive outcomes in a diverse range of individuals.
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