usually whemn market is small, you are not going to use mass marketing
they are a sales based org that go to events, in person, calls directly
some dont do that as well, they put out bids
all of the online marketing will be just for supporting the sales process
only the trust and person to presonal network.
it’s mostly sales
you dont come in and help them get attention the sales reps are doing that for the company, but you come in and try to monetize that attention to boost the sales
so SEO, linkedin and Youtube, sales (product sale)
