get in touch with your customer.
1. know who you re selling it to
low out bound and out bound methods of prospecting
DM and Email
phone call or video
letter direct mail
personal visit
Identifying Target Customers:
Know who you’re selling to.
Be specific about your target audience.
Example:
Narrowing down business owners to a specific type.
Reaching Your Audience:
Pick a reachable niche.
Example:
Mortgage brokers and NFT project owners are easier to find.
Methods of Outreach:
Low Effort:
DMs and Emails:
Quick and easy, can be done rapidly.
Phone Calls/Video Calls:
Requires more effort but more personal.
Medium Effort:
Direct Mail:
Sending physical letters, often underrated but effective.
High Effort:
Personal Visits:
Time-consuming but very impactful.
Outbound vs. Inbound Leads:
Outbound:
Focus on reaching out to potential customers.
Inbound:
Customers reach out to you, showing interest.
Framework for Prospecting:
Different methods suit different situations.
Understand the pros and cons of each approach.
Use a solid framework to guide your prospecting efforts and close deals.
This lesson provides a clear roadmap on identifying and reaching out to your
target audience effectively using various methods of outreach.
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