get in touch with your customer.
1. know who you re selling it to
low out bound and out bound methods of prospecting
Identifying Target Customers:
Know who you’re selling to.
Be specific about your target audience.
Example:
Narrowing down business owners to a specific type.
Reaching Your Audience:
Pick a reachable niche.
Example:
Mortgage brokers and NFT project owners are easier to find.
Methods of Outreach:
Low Effort:
DMs and Emails:
Quick and easy, can be done rapidly.
Phone Calls/Video Calls:
Requires more effort but more personal.
Medium Effort:
Direct Mail:
Sending physical letters, often underrated but effective.
High Effort:
Personal Visits:
Time-consuming but very impactful.
Outbound vs. Inbound Leads:
Outbound:
Focus on reaching out to potential customers.
Inbound:
Customers reach out to you, showing interest.
Framework for Prospecting:
Different methods suit different situations.
Understand the pros and cons of each approach.
Use a solid framework to guide your prospecting efforts and close deals.
This lesson provides a clear roadmap on identifying and reaching out to your
target audience effectively using various methods of outreach.
