incrase the pain thresohold
at end you can crack this pain threshold by:
1. paint picture
showing they will lose opportunity how others are getting more and if they dont take opportuntiy they will miss
summary from trw:
Elevating the audience's pain threshold can be an influential tactic in driving them to take action by amplifying their existing pain or discomfort. Utilizing vivid imagery and descriptions, one can illustrate the detrimental outcomes if they abstain from acting, thus instigating FOMO (Fear of Missing Out). Accentuating their current unpleasant situation or providing glimpses of others gaining benefits they lack may create a compelling urgency to act. 
