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establish authority first


believe you < credible source
first belief
reinforce this over time thorough out your funnels
authority and source
its always better to show rather than tell in copywriting and also when it comes to increasing trust


6 ways to establish & boost authority and trust
show them results created for yourself and/or for others people. ideally BOTH.
story for the above.
organizational backing. if org with authority. if they back you or what you recommend.
general status symbols. 1. ​if you have status of leader 2. health 3. love and relationships 4. wealth
people following you. like alot of people
access to or associations with celebrities in the space or related spaces. if you are ​ celebrity yourself that is great but if not the above can be used


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