content planner for client
1 sunday posts
2 post
1 trendy slide post around your niche
2 reel
10 comments ( list some )
1 wednesday posts
1 travel post
3
post
1 reels
1 see a competitor and post or reel
1 story on travel
comment on 10 accounts
1 saturday posts
2 post
1 trendy post
2 reel
1 story
comment on 10 accounts``
2 sunday posts
1 slide posts ( how you do it topic or tutorial)
1 travel post
1 reel
1 see a competitor and post or reel
1 meme post
comment on 10 pages
2 wednesday posts
2 story
2 reel
1 trendy post
comment on 10 pages
2 saturday posts
1 post
2 reels
1 see a competitor and post or reel
1 story
10 comments on pages
Repeat
content planner for client 1
template for every content day.
THINGS TO START AFTER THE CLIENT MEETING.
1.
you show how the content planner works ( the above calendar ) and even what are each days saying.
2.
explain what to do tomorrow look on the calendar
3.
ask for the instgram page access
How to choose a niche
list 5 topics:
Fashion trends in modern jewelry Sustainable and eco-friendly materials in jewelry Customizable jewelry options Minimalist jewelry designs Jewelry for special occasions and events
How to Set Up Your Instagram Account
Username: easy to remember and represents what you do Name: different to username, advertises what the page is about Bio: tell your prospective followers what you do and how you can help them with a CTA Aesthetic: how your page looks, make it recognizable Logo: recognizable, keep the same logo for a while
Creating an IG Bio
What service do you have? Have you achieved anything unique? Call To Action: How can they get in touch with you?
action steps Answer these questions in your bio Be unique and incentivize them to reach out
tools you need for creating content
How to create instagram posts
Front slide: to grab attention and let them know what the post is about
Content slides: where you provide the information
Final slide: call to action
Use the same style for all your posts following your aesthetic
Your posts should be easily digestible within one minute
action steps
- Make an Instagram post on a topic in your niche
How To Create Instagram REELS
- Reels are favored by the algorithm
- They should be attention-grabbing and entertaining
- You can post videos or pictures and add voice, music, etc.
- Once you’ve grabbed their attention, you need to provide value
- Try to keep them under 30 seconds long
- The last few seconds should include a CTA
action steps
create an instagram reel on a topic in your niche
How to Create Instagram Stories
It’s hard to maximize stories so think about what you’d like from a page like yours
6-12 stories per day spread out as much as possible throughout the day
Make them interesting and relevant to your page
action steps
test different styles of stories
When to Post on Instagram
in the insights section of your settings, you’ll see where most of your audience is from
- The best time is to post just after lunch and/or dinner time in your main audience’s time zone
action steps
Check your insights
Post just after lunch and/or dinner in your audience’s time zone
How to Grow Your Page With High-Quality Followers
Your number one priority is gaining high-quality followers who are interested in what you post about Having fewer interested followers is better than having lots of uninterested followers Organic growth is done by creating good content that people like, comment on, and share If you’re creating valuable content, it’s not spammy to ask for engagement action steps
Create valuable content for your audience
Always ask for likes, comments, and follows
Instagram Profile SEO
Username: short, related to your skill
- Name: business name separated by your skill
- Category: very important for Instagram to show you to people looking for your skill (the more specific the better)
- Bio: sell the dream to your prospect (include SEO-specific terms that prospects will be searching for)
- Highlights: use words that people will be searching for
action steps
Follow the steps to optimize your profile for SEO
Instagram Post SEO
Every post adds the total number of words to your profile
- Add your key terms throughout your posts
- Write the key terms first then start the post and slip them in subtly
- Add location if you’d like
- Advanced Settings > Write Alt text - add as many key terms as you’d like
action steps
Follow the steps to optimize your posts for SEO
Instagram Reel and Story SEO
We will optimize so that people can find your account
- Add your key terms (no more than 10)
- You can slide it outside the edge with 1-2 pixels still on the screen
- The more you post about certain things, the more Instagram realizes you’re associated with them
action steps
Add a number of key terms to your reels and stories, just off-screen