people buy with Emotion and justify with reason/logic
1.
what: so the basic concept is that if you trigger the emotion then you also need to add in logic to it or else they will NOT buy because of this( look at image). there is a sweet spot for balancing the Emotion and Logic.
why: this is needed if you need the customer or someone who you are selling to buy from you are else it will become impossible for you to sell something to the customer or the one you are selling to believe in your idea
Example: if you want to get things done , THEN know how to control your thoughts and feelings, believe in god and do stuff and then you will be able to get rich
how: balance the Emotions and logic( there is always a sweet spot)
to make sure you balance the logic with emotions are:
1. give simple reasons like
if and then( look and the example above )
2.use
metaphors
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