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Basics

Types of content

Picture: Lifestyle, AI, meme Text: post or graphic with text Video:
Show yourself working
Show before & after
Lesson you learned

strategy

First 30 Days Goal

Whichever platform you choose, post this many times every day IG: 1-3 TikTok: 3-5 X: 5-10

Daily Posts

More content/comments on prospects' accounts = more eyes on you
The only thing you can control is how much content/comments you post
It’s harder to get started, but once you get going, it gets easier
Action steps:
- Post and comment on prospects’ posts every single day

How Often to Post?

These are the minimums, to be exceptional, you can post more - X: 3 posts + 10 comments - IG: 1 post + 1 story + 10 comments - TikTok: 3 posts + 10 comments - LinkedIn: 3 posts + 10 comments

How Many Platforms Should I Post To?

Focus on one platform to get started
Repost content on different platforms

How To Come Up With Content Ideas?

for the beginning post like this to know who your audience is: 80% board content 20% niche content
then after knowing: 80% niche content 20% board content
basicly you see what they like and give them more of it.
Niche vs broad content
Broad: trending topics, popular opinions etc. to cast a wide net to draw people in
Niche: specific to a certain market to attract a particular audience you can sell to
You don’t know what you don’t know; figure out what your audience likes

Content Types

A Mix of Content

You should post a mix of all the content types otherwise people will get bored
If you don’t want to talk about something, don’t

Testimonials

Testimonials are clients vouching for your work - Display your testimonials in multiple places: pins, landing page etc.

Type of Posts

Memes: work well and get lots of engagement
Movies and books: whenever you’re watching something or reading, you can get ideas for lessons
Thoughts about life: there’s always something you’ve done or thought about
Quotes: quotes from Dylan, Tate, Justin Waller or anyone else
Document your journey: showing your climb to the top increases your credibility
News: commentary on world events, generally best to avoid politics, be a voice for positivity
Comment on trends: based on internet celebrity events, instead of world news
Action steps:
Use a mix of these types of posts

Most Common Mistake to Avoid

Too many of you “don’t know what to post” so repeat basic cliche advice that doesn’t add value - Don’t build your brand around cliches - Add your own experience and lessons to the cliche - It’s not what you say but how you say it
Action steps:
- Put your own spin on cliche topics

schedule

your weekly breakdown

monday posts

1 post trendy post around your niche sample of your work (can be a post or reel or even a story) 10 comments ( list some )

tuesday posts

travel post 1 post 2 reels 1 story on travel comment on 10 accounts
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