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Claim -> Proof
Q1.
what:
SEE SO BASICLY you give a claim and to make them believe in us and increase that threshold ( look at image) you add an outside
force as a “proof”.
Q2. why:
this helps us to make them believe in us and trust us and control their belief system which is the 50 % of the msg you convey to your audience.
Q3. how:
the sentences from 2 - 5
Q4. example:
“you can make over 7 figures with this 3 step outreaching method. here are some of our students who have made over 7 figures with it”
Q5. draw:
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