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Claim -> Proof

give them the claim and then give them the proof in any way, shape or form
back up with proof meaning outside forces
present it in a way which is interesting to them
show the actual source for that claim

Q1. ​what:

SEE SO BASICLY you give a claim and to make them believe in us and increase that threshold ( look at image) you add an outside force as a “proof”.

Q2. why:

this helps us to make them believe in us and trust us and control their belief system which is the 50 % of the msg you convey to your audience.

Q3. how:

the sentences from 2 - 5

Q4. example:

“you can make over 7 figures with this 3 step outreaching method. here are some of our students who have made over 7 figures with it”

Q5. draw:



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