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Add GCLID field to Salesforce

Adding IP address of Leads to Salesforce

Add PMI to Google Analytics

Change fields on landing pages

Help make all acquisition landing pages the same

New landing page: computer use case

Test variant for Banking information page

Monthly sales required

Log dupe IP address form submits

CardFlight Story System

Sending back "purchase" info to Ad platforms

Auto-lookup a merchant MCC code

Help with Blot Out integration

Infinicept >< Salesforce

Proposal: lead layout

Landing page CTA swap

Change FullStory matching ID from PMI to blotout

Update to new Call us landing page

Phone icon next to a phone # dials RingCentral

Investigation: Form handler reliability

Feasibility study: Card reader ads

GTM: 1st page of application complete

2-step form landing page

Help troubleshooting Intro Page error

Help setting up conversion tracking on fraudulent leads

Misc. CardFlight.com updates

Salesforce - Communication options

Card reader landing page

Confirming our form field validation is consistent with the application

Tweaks to friends and family page

RingCentral - creating Leads from all calls

Tweak to landing page CTA section

Explore

Sending back "purchase" info to Ad platforms

Update - Feb. 14 2024

OK I’m back. Sorry about the back & forth on this. I think this will be the last time I change this.

We want to update the application submit conversion to calculate based off of what they enter in the application after all.

So this:

⁠

Note that we want there to be a maximum value we send back ($5,000).

⁠

Updates - Feb. 12 2024

OK so first of all, I apologize - as there was some miscommunication internally about what we’re trying to accomplish here.

We may still use the trigger you set up below (using Application data to send to ad platforms as purchase) but for now - we’d like to tweak this.

Here’s a diagram:

⁠

And text explanation:

We take the value the Lead enters in the Monthly sales field

this is work done previously:

Google Doc⁠

⁠

We convert their entry to the value in the

table here⁠

(this is the same as the predicted LTV request)

ONLY send it back as a Purchase after the user submits the application.

so i think this trigger?

⁠

I think we can accomplish this via Google Tag Manager variables?

⁠

And then

All of the below still applies, how we want to send back to the ad platforms:

Google

For Google, we should send back a purchase conversion in GA4 using Google Tag Manager [

documentation⁠

]

This should be implemented using the same formula as above

Labeled as a Purchase conversion

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Sending back "purchase" info to Ad platforms

Update - Feb. 14 2024

Updates - Feb. 12 2024

Here’s a diagram:

And then

Meta

Google