About us

We are CardFlight. The product we create is called SwipeSimple.
SwipeSimple is software that small businesses use to accept credit card payments on their mobile phone or computer.
Previously, SwipeSimple was sold through resellers. We did not sell to small businesses directly. The website for that service is here:
With the launch of SwipeSimple Connect this year, small businesses will be able to sign up with us directly. We will provide SwipeSimple software as well as the banking part of the relationship.
The “mini site” for the new product/service is here:
password speakfriend

This project

We need help building the first acquisition landing page for a new product/service.
The first place we’ll use this landing page is for a Google Search ad campaign.
The emphasis is on design (Figma files) for this project. But if you can build in Webflow, we may be interested in that.


Give merchant all the info they need to know about SwipeSimple to confidently apply
Idea is to keep them on this page, where conversion is the focus.
I don’t think it’s necessarily a loss if they click to another page on the mini-site to learn more, however. the data will show us if that’s a problem or not.
Highest possible conversion rate (application submitted) for qualified leads

Brand guidelines

We have fairly limited brand guidelines - but it is documented here
Some general guidelines:
We want this to match our existing style, as expressed on our 2 websites. (linked above)
We do NOT want to introduce new fonts or colors.
We prefer not to introduce new graphic elements, unless strictly necessary

User journey


This page will live under the /connect/ directory.
Page will not be visible in any site nav
We’ll use the same top nav and footer as the SwipeSimple Connect mini-site
Also please note:
I’m proposing we place the lead-gen form directly on the landing page.
Here’s the acquisition landing page in context of the mini-site sitemap (top right)



Figma files

I can give you our existing Figma files for our website if that’s useful?


Section 1 - intro

Head: The simple way to accept credit card payments.
Sub: Get paid the way you want, when you want. SwipeSimple Connect lets you to send invoices, take credit cards, and even create payment plans.
CTA: Get started

Section 2 - the product

Headline: A credit card system so simple it doesn’t need an instruction manual.
Content blocks, similar to the ones you built here:
CleanShot 2023-05-18 at 18.03.43@2x.png
CleanShot 2023-05-18 at 18.15.31@2x.png
4 blocks, but perhaps a bit more like this (photo, big name, subhead. no button.)
CleanShot 2023-05-18 at 18.12.50@2x.png
Block 1
Headline: SwipeSimple Terminal
Subhead: Accept credit cards and print receipts with a convenient all-in-one device.
Block 2
headline: Mobile App
sub: Take payments with your phone or tablet. Quick Item makes it a snap to charge any custom amount
Block 3
Headline: Virtual Terminal
Sub: Take payments right in your web browser, over the phone or in-person.
Block 4
headline: Invoices
subhead: Let customers pay online with secure payment links.

Section 3 - pricing

similar to this from Square. Certainly do not want to copy. But we like how big and obviously transparent this is.
CleanShot 2023-05-18 at 18.22.59@2x.png
headline: No hidden fees.
subhead: Transparent pricing means you’ll pay the same rate for Visa, Mastercard, Discover, and American Express cards.
$0 No monthly fee. No batch fee. No statement fees. No PCI compliance fee.
2.6% + 10¢ per transaction for in-person payments made by card or contactless device
3.5% + 10¢ per transaction for keyed or card-not-present transactions
$15 chargeback fee

Section 4- bullets

Our competitors’ landing pages have “bullets” sections that are displayed as icons, like this:
CleanShot 2023-07-05 at 16.04.55@2x.png
We developed several value props, to be displayed like the above example. Copy here:

But wait there’s more copy

I don’t think you need more copy, but placing this here so you have access to everything we have:
Note: this was an import from a Notion doc. So if it looks weird, here’s a PDF (landing page content starts on p. 8):
Bell Curve landing page copy.pdf
824 kB


We have a good library of lifestyle and product photos, available here:
NOTE these are the ONLY products you should use.
Any mobile device (iOS or Android)
SwipeSimple Terminal A920 and A920 Pro
Card reader: B350
CleanShot 2023-07-05 at 16.11.35@2x.png

Competitor landing pages

I gained some inspiration from the following competitor landing pages. we never want to copy!!
This is a good one, from Clover:
Has roughly the content we think our landing page should have
Elements like “shop hardware” aren’t necessary for us i don’t think; distracting from conversion?
Another good one:

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