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Add PMI to Google Analytics

Overview

I stumbled upon this feature in Google Analytics that might be useful for us. The more we can utilize our PMI, the better.
We’ll use this to help connect conversions from Google Ads to Leads.

Documentation

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https://developers.google.com/analytics/devguides/collection/ga4/user-id
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Note: This article seems to have 2 versions: GA4 and Google Tag Manager. I think implementing via Google Tag Manager makes the most sense for us, but let us know



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