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CardFlight Story System
What is a 'Story System'? Think about a story system as if it was a box of Lego. Inside it are Lego blocks that we can use to build different experiences for different people.
Story System Components:
What are Core Value Propositions? They are the value you promise to deliver to your customers should they choose to buy your product. These value propositions aren't necessarily customer facing lines of copy but instead are principles that you follow as a company that are core to everything you do and offer to your customers.
View of Core Value Propositions:
Value Proposition
Description
1
A worry-free way to say “yes” to payments.
Expand the ways your customers can pay with the credit card payment system trusted by over 100,000 small business owners across the U.S. Feel confident saying “yes” to your customers, no matter how they want to pay.
2
It’s simple.
By this time next week, your business can be safely accepting credit card payments with SwipeSimple Connect. Get set up in a few steps. Start taking payments right away. No training or technical knowledge needed.
3
It works.
All of your payment history from every transaction and vendor is in one place instantly. Over 100,000 small businesses use our software to take payments for a reason — it just plain works.
There are no rows in this table
What are Personas? They are semi-fictional archetypes that represent the key traits of large segments within your target audience, based on the data you've collected from user research and web analytics. Each persona should be unique to each other and have different demographics, interests, goals and challenges.
View of Personas:
Segment Name
Description
(+) Hopes
(-) Fears and barriers
Spark to change
1
The Handshaker
Business owners (or operators) that take payments in person want a simple way to start accepting credit card payments. They run businesses that sell a service or a product face-to-face (with cash, a check, or money order) and a handshake.
Most often in construction trades, but also local market vendors that you can find at a farmer’s market on Saturday. They’ve been in business a long time, and their clients constantly ask, “Do you take credit cards?”. So far, the answer has been “No.”
They want a fast, simple, safe way to allow their customers to pay with a credit card. They don’t want it to take a long time to figure out, they just want it to work.
- I want to say “yes” to my customers when they want to pay with a credit card.
- I want my business to look legitimate and professional.
- I don’t want to lose out on business.
- I want an easier way to see all of my business transactions from anywhere.
- I don’t want to pay the CC fees. (If the customer wants to pay them, that’s fine.)
- I don’t trust a random company I’ve never met with my money. (I only trust my local bank.)
- I’m afraid it will be hard and complicated to set up.
- What if customers dispute the charge? Will I be protected?
- I lost a customer because I couldn’t accept credit card payments.
- My business is expanding, and I want to be able to access all the transactions in one place online (instead of needing to drive to every location).
- I see my competitor accepting them, and feel like I need to keep up.
2
The Optimizer
Business owners who have been taking credit card payments with , but their other processor has let them down.
TBD
TBD:
- Will I be able to transfer my payment history into a new system?
- Will the new system have a solution to the problem I was having?
TBD:
Money wasn’t transferred when it was supposed to.
There are no rows in this table
What are Persona Value Propositions? They are the individual value propositions that are important to each of your unique Personas. These will inform the messaging we use when communicating to our various personas.
View of Persona Value Propositions:
Segment
Value Proposition 1
Value Proposition 2
Value Proposition 3
Value Proposition 4
1
The Handshaker
Safely say “yes” to credit card payments with SwipeSimple Connect. Trusted by over 100,000 small businesses, you can start seeing credit card payments show up in your bank account, as soon as next week.
Get paid your way. SwipeSimple Connect allows you to get paid with invoices, credit cards, recurring payments, in person, online, or over the phone. Whatever way you need to get paid, we help you do it.
Real support. SwipeSimple Connect has a world-class support team that’s based in the U.S. and will answer your call.
Simple set-up. No training (or technical knowledge) needed. Whether you’re taking your first payment, or training your 100th employee, SwipeSimple Connect is easy to set up, easy to use, and makes it easy to get paid.
2
Specific Verticals: Contractors, plumbers, landscape, HVAC.
Use the payment system _[contractors / plumbers / electricians]_______ trust. Over 100,000 small businesses are supported by SwipeSimple.
3
The Optimizer
TBD
TBD
TBD
TBD
There are no rows in this table
What are Value Prop Copy Hooks? Copy Hooks allow us to communicate the persona level value props in a variety of different ways that we can test in market to understand which messaging performs best for each persona.
View of Value Prop Copy Hooks:
Segment
A worry free way to say "yes".
It's simple.
It works.
Get paid your way.
[HOLD] World-class support.
All of your transactions in one place.
1
Handshaker
Hook 1: Within two days, your business could be accepting credit card payments.
Hook 1: A credit card terminal so simple it doesn’t need an instruction manual.
(But we’ll give you one if you want it.)
Hook 1: You could start seeing your customer’s credit card payments arrive in your bank account, in as little as two days.
Hook 1: Get paid the way you want, when you want.
Our software allows you to send invoices, take credit cards, and even create payment plans.
Hook 1: U.S. based support. World-class service.
Hook 1: Transaction history at your fingertips.
2
Hook 2: 84% of people prefer to pay with credit cards. Now you can say “yes” to all of them.
Hook 2: Take credit card payments in no time, with no training. (But we’ll give you training if you want it.)
Hook 2: SwipeSimple Connect makes it easy to take, track, and manage credit card payments.
Hook 2: Want to allow customers a flexible way to pay? We’ve got you covered.
With built-in invoicing, credit card payments, and recurring billing options, SwipeSimple Connect makes it easy to get paid.
Hook 2: Real support from real humans.
Hook 2: See what’s happening in your business from anywhere in the world.
3
Hook 3: Your business is built on trust. So is ours.
Over 100,000+ businesses trust SwipeSimple for accepting credit card payments.
Hook 3: Start taking credit card payments in a few simple steps.
Hook 3: The payment processor that just plain works.
Hook 3: Get paid on the spot. Never chase a check again.
Hook 3: When you call, we answer.
Hook 3: Get a birds-eye view of your business in an instant.
4
Playful: Cash is king, unless your customer forgot their wallet. Start accepting credit card payments and never miss a sale again.
Playful: As a business, you've got 99 problems. Accepting credit card payments isn’t one.
Playful: The tried and true way to take credit card payments.
Playful: Start taking credit card payments and never deal with “the check got lost in the mail” again.
Playful: The only robots we hire are vacuums. World-class support from real humans.
Playful: Your business is your baby. Our payment dashboard is your monitor. Real-time transaction data from anywhere in the world.
5
Contractor
The credit card processor trusted and tested by contractors.
Get set up to take credit card payments faster than you can write a bid.
Our payment processing solution could become the most trusted tool in your construction business.
You take care of the work. We’ll take care of the payment.
SwipeSimple Connect allows you to get paid instantly with credit cards and stop chasing checks.
Your business depends on providing great service. So does ours.
Transaction history from your truck, office, or your kid’s soccer game.
6
Plumber
The credit card processor trusted and tested by plumbers.
Setting up your plumbing business to take credit card payments is easier than snaking a drain.
The new favorite tool for plumbers? Our payment processing solution.
Get paid on the spot with SwipeSimple Connect. Because you can’t un-plumb a drain.
Your business is built on great customer service. So is ours.
See your cash flow clearly. Our payment dashboard puts all of your transactions in one place.
7
Landscaper
The credit card processor trusted and tested by landscape businesses.
Setting your landscaping business up to take credit card payments is easier than planting a shrub.
The most trusted tool for landscaping businesses? Our payment processing solution.
Never wait for a check again. Set your landscaping business up to get recurring payments today.
Robots could never do your job. We don’t hire them to do ours. Real support from real humans.
See if you’ve been paid in an instant from anywhere in the world.
8
Optimizer
Hook 1: Ditch the shoebox full of receipts.
With SwipeSimple Connect, all your transactions from every terminal are accessible wherever you are.
9
Hook 2: Reconcile without receipts.
SwipeSimple Connect allows you to safely track all of your transactions online.
There are no rows in this table
What is Funnel Copy? Funnel copy leverages the persona value props and copy hooks to create ad copy for each persona at each stage of the funnel. We write ad copy because it forces us to be succinct with the message.
View of Funnel Copy (Persona): Handshakers
Value Proposition
Ad Component
Top of Funnel (Awareness)
Middle of Funnel (Consideration)
Bottom of Funnel (Conversion)
1
A worry-free way to say "yes."
Primary Text (125 characters)
In as little as two days, SwipeSimple Connect could set up your business to accept credit card payments.
Over 100,000+ small businesses trust SwipeSimple to enable them to take credit card payments.
Getting passed over because your customers aren't carrying cash? Never miss a sale again.
2
Image Copy
The worry-free way to say "yes" to customers who want to pay with credit card.
84% of customers prefer to pay with credit card. Say yes to all of them.
3
Headline (25 characters)
Take payments in no time.
Apply to accept credit cards today.
Never lose a sale again
4
Description (30 characters)
Over 100,000+ businesses use us.
The trusted payment solution for small businesses
Customers don't always carry cash.
5
CTA
Learn more
Get started
Apply today
6
It's simple.
Primary Text (125 characters)
Accepting credit card payments is as easy as tapping your phone. SwipeSimple Connect makes it easy for customers to pay with credit cards.
The simple way to accept credit card payments.
SwipeSimple Connect makes it easy to take and track credit card payments. So you can worry less about getting paid and focus on growing your business.
7
Image Copy
Start accepting credit card payments in a few simple steps.
A credit card processor so simple it doesn’t need an instruction manual. (But we'll give you one if you want it.)
As a business, you've got 99 problems. Accepting credit card payments won't be one.
8
Headline (25 characters)
Setup is simple.
Take payments with your phone, a terminal, or through invoices.
No hidden fees. No jargon. Just a credit card payment processor that works.
9
Description (30 characters)
Accept payments in as little as two days.
Anyone can use our SwipeSimple Connect payment system.
Built for small businesses.
10
CTA
Learn more
Get Started
Apply today
11
12
It works.
Primary Text (125 characters)
SwipeSimple Connect makes it easy to take, track, and manage credit card payments.
Turn your phone into a trusted payment processor in as little as two days. See when a customer has paid instantly.
A simple way to accept credit card payments with your phone. We make it easy for customers to pay, so you can get back to business.
13
Image Copy
Payment approved. Finally, a credit card payment processor that just plain works.
Has your customer paid? Now you'll know it instantly.
✔ Accept credit cards
✔ Send invoices
✔ See all of your transaction history
✔✔✔ SwipeSimple Connect
14
Headline (25 characters)
See if you've been paid in an instant
SwipeSimple Connect: The way to accept payments wherever you're selling.
Apply today to accept credit cards and put the power of transaction history, customer contact info, and technology in your hands.
15
Description (30 characters)
Turn your phone into a payment processor.
Credit cards. Invoices. Payment plans. We'll help you do it all.
Start taking payments in as little as two days.
16
CTA
Learn more
Get started
Apply today
17
18
Get paid your way.
Primary Text (125 characters)
Our software allows you to send invoices, take credit cards, and even create payment plans from your phone.
With built-in invoicing, credit card payments, and recurring billing options, SwipeSimple Connect makes it easy to get paid.
Accepting credit card payments means you never have to chase checks again. We make it easy for customers to pay, so you can get back to business.
19
Image Copy
Get paid by customers on your terms.
Give your customers more payment options with SwipeSimple Connect.
No more waiting on your customer's checks. See you've been paid instantly.
20
Headline (25 characters)
Your payments, your way.
Become a business that takes credit card payments.
Become a modern business before the end of the week.
21
Description (30 characters)
Accepting credit card payments is fast, simple, and secure.
Want to allow customers a flexible way to pay? We've got you covered.
Turn your phone into a secure payment processor and manage your business from wherever you are.
22
CTA
Learn more
Get started
Apply today
23
All your transactions in one place
Primary Text (125 characters)
Your business is your baby. Our payment dashboard is your monitor. See your real-time transaction data from anywhere.
When your business accepts credit card payments with SwipeSimple Connect, you can take and track credit card payments at the touch of a button. Whether you send an invoice or take payment in person, your business is within your control.
Build your business to fit your life. With SwipeSimple Connect, your business can securely take and track credit card payments, from wherever you are.
24
Image Copy
At home. In the parking lot. During soccer practice.See your sales history wherever you are.
Tired of tracking down your transactions? SwipeSimple Connect will do it for you.
One swipe to see every sale your business made this week.
25
Headline (25 characters)
Keep tabs on your business.
See every sale your business has made at the touch of a button.
Transaction history at your fingertips.
26
Description (30 characters)
See exactly what your sales have been in an instant.
SwipeSimple Connect makes it easy to take and track credit card payments.
Freedom to control your cash flow from anywhere.
27
CTA
Learn more
Get started
Apply today
There are no rows in this table
View of Funnel Copy (Segment #1): Contractors
Value Proposition
Ad Component
Top of Funnel (Awareness)
Middle of Funnel (Consideration)
Bottom of Funnel (Conversion)
1
A worry-free way to say "yes."
Primary Text (125 characters)
SwipeSimple is built for the contracting business. Whether you want to send an invoice, collect payment on the spot, or track all of your sales, we can help.
By the end of the week, your contracting business could be accepting credit card payments.
The best tools are usually the simplest ones. That's why SwipeSimple Connect built a payment processor that's easy to set up, works off your phone, and doesn't take an instruction manual to operate. (But we'll give you one if you want it.)
2
Image Copy
We make it easy to say "yes" to that big client who wants to pay with a credit card.
The credit card processor trusted and tested by contractors.
A payment processor built for builders.
3
Headline (25 characters)
From payment to your bank in as little as two business days. We handle your credit card payments, so you can get back to business.
SwipeSimple Connect makes it easy to take, track, and manage credit card payments.
Start taking payments in as little as two days.
4
Description (30 characters)
The worry-free way for contractors to say "yes" to accepting credit cards.
Turn your phone into a credit card terminal in a few simple steps.
Invoice, create payment plans, or take credit cards from your phone.
5
CTA
Learn more
Get started
Apply today
6
7
It's simple.
Primary Text (125 characters)
SwipeSimple Connect makes taking, tracking, and managing credit card payments easy. Whether you want to send an invoice or collect payment on the spot, SwipeSimple is built for builders.
As a builder, you've got enough things to worry about. Turn your phone into a credit card processor and start taking payments. No instruction manual needed.
SwipeSimple Connect makes it easy to take and track credit card payments. So you can worry less about getting paid and focus on growing your business.
8
Image Copy
Get set up to take credit card payments faster than you can write a bid.
The simple way to accept credit card payments.
As a contractor, you've got 99 problems. Accepting credit card payments won't be one.
9
Headline (25 characters)
Setup is simple.
Take payments with your phone.
The simple payment solution.
10
Description (30 characters)
Accept payments in as little as two days.
Anyone can use our SwipeSimple Connect payment system.
Built for small businesses.
11
CTA
Learn more
Get Started
Get Started
12
13
It works.
Primary Text (125 characters)
SwipeSimple Connect makes it easy for contractors to take, track, and manage credit card payments.
Our payment processing solution could become the most trusted tool in your construction business.
SwipeSimple Connect makes it easy for your customers to pay with credit card, so you can get back to business.
14
Image Copy
The way to accept credit card payments that just plain works.
Take credit card payments directly from your phone. See them show up in an instant.
Accept credit card payments today. See them in your bank account in as soon as two days.
15
Headline (25 characters)
Collect payment in an instant.
The trusted way for contractors to accept credit card payments.
Turn your phone into a secure payment processor.
16
Description (30 characters)
Turn your phone into a payment terminal in as few as two days.
Credit cards. Invoices. Payment plans. We'll help you do it all.
Join now and accept payments in as little as two days.
17
CTA
Learn more
Get started
Apply today
18
Get paid your way.
Primary Text (125 characters)
Take credit cards, send invoices, and create payment plans from your phone. SwipeSimple Connect is the perfect payment processor for contractors.
With built-in invoicing, credit card payments, and recurring billing options, SwipeSimple Connect makes it easy for contractors to get paid.
The job is complete, your payment for it should be too. Getting paid is clear and easy when your business accepts credit card payments. No more waiting for checks in the mail.
19
Image Copy
✔ Accept credit cards
✔ Send invoices
✔ Set up payment plans
SwipeSimple Connect makes it easy to take and track payments
You take care of the work, we'll help you get paid instantly by credit card.
No more waiting on checks. Get paid instantly with credit cards.
20
Headline (25 characters)
Over 100,000 small businesses in the U.S. trust us to help them accept credit card payments.
Accept credit card payments in as few as two days.
Apply today and start accepting payments before the end of the week.
21
Description (30 characters)
Accepting credit card payments is fast, simple, and secure.
Give your customers more options for payment.
Turn your phone into a secure payment processor and get paid instantly.
22
CTA
Learn more
Get started
Apply today
23
All your transactions in one place
Primary Text (125 characters)
SwipeSimple Connect allows you to securely see your transaction history from anywhere. Keep track of every sale in an instant.
Know where you stand. With SwipeSimple Connect, all your transaction history, for all your jobs, are in one spot.
On the job, in the truck, on the weekend. With SwipeSimple Connect, your business can securely take and track credit card payments from wherever you are. Build your business around your life.
24
Image Copy
At home. In the truck. At the jobsite. See your sales history wherever you are.
Tired of tracking down your transactions? SwipeSimple Connect will do it for you.
One swipe to see every sale your business made this week.
25
Headline (25 characters)
Transaction history from your truck, office, or your kid's soccer game.
See every sale your business has made at the touch of a button.
Transaction history at your fingertips.
26
Description (30 characters)
See exactly what your sales have been in an instant.
SwipeSimple Connect makes it easy to take and track credit card payments.
Build a business that fits around your life.
27
CTA
Learn more
Get started
Apply today
There are no rows in this table
View of Funnel Copy (Segment #2): Plumbers
Value Proposition
Ad Component
Top of Funnel (Awareness)
Middle of Funnel (Consideration)
Bottom of Funnel (Conversion)
1
A worry-free way to say "yes."
Primary Text (125 characters)
SwipeSimple Connect is the credit card processor trusted and tested by plumbers. We make it easy to take and track credit card payments.
By the end of the week, your business could be accepting credit card payments. Our software allows you to take credit card payments on-site, send invoices, or create payment plans.
With SwipeSimple Connect, we make it easy to take credit card payments so you can get paid and get back to business.
2
Image Copy
Get paid by your customer instantly. Get back to business. It's that simple.
The credit card processor trusted and tested by plumbers.
Start saying "yes" to customers who want to pay with credit card in as little as two days.
3
Headline (25 characters)
Take credit card payments in no time
There's a reason over 100,000+ small businesses use our software to accept credit card payments.
Customers want more ways to pay. Say "yes" to them all.
4
Description (30 characters)
Over 100,000+ small businesses use our software. Get set up in as little as two days.
The credit card processor that just plain works.
Invoice, create payment plans, or take credit cards from your phone. Get started in as little as two days.
5
CTA
Learn more
Get started
Apply today
6
It's simple.
Primary Text (125 characters)
SwipeSimple Connect makes it easy for plumbers to take and track credit card payments.
Take credit cards, send invoices, and create payment plans from your phone. SwipeSimple Connect is the perfect payment processor built for plumbers.
SwipeSimple Connect makes it easy to take and track credit card payments. So you can worry less about getting paid and get back to business.
7
Image Copy
Get set up to take credit card payments faster than you can fix a pipe.
Turn your phone into a credit card processor and accept payments in as little as two days.
Plumbers have 99 problems. Accepting credit card payments won't be one.
8
Headline (25 characters)
Accept payments in as little as two days.
Get paid instantly for your work.
The simple payment solution for plumbers.
9
Description (30 characters)
Get the payment processor built for the plumbing business.
Start taking payments in as little as two days.
Trusted by over 100,000 small businesses for processing payments.
10
CTA
Learn more
Get Started
Get Started
11
12
It works.
Primary Text (125 characters)
SwipeSimple Connect is the payment processor that makes it easy to take, track, and manage credit card payments.
Our payment processing solution could become the most trusted tool in your plumbing business.
SwipeSimple Connect makes it easy for your customers to pay with credit card, so you can get back to business.
13
Image Copy
You've been paid. SwipeSimple Connect is the payment processing tool built for plumbers.
Some things you have to just guess in your business. Whether or not you've been paid isn't one of them.
Start seeing credit card payments from your customers in as little as two days.
14
Headline (25 characters)
You've done the work. No need to wait for payment.
The trusted way for plumbers to accept credit card payments.
The trusted and easy way for plumbers to accept credit card payments from their customers.
15
Description (30 characters)
Start accepting credit card payments in as little as two days.
We make it easy for customers to pay with credit card, so that you can get back to business.
In a few simple steps, you'll be able to take and track credit card payments from wherever you are.
16
CTA
Learn more
Get started
Apply today
17
18
Get paid your way.
Primary Text (125 characters)
You can take credit cards, send invoices, and create payment plans —with just your phone. SwipeSimple Connect is the perfect payment processor for plumbers.
SwipeSimple Connect allows you to take credit card payments, send invoices, or even create recurring billing options. Our software makes it easy for plumbers to get paid.
The job has been completed, the payment should be too. Getting paid is clear and easy when your business accepts credit card payments. No more waiting for checks in the mail.
19
Image Copy
✔ Accept credit cards
✔ Send invoices
✔ Set up payment plans
SwipeSimple Connect makes it easy for plumbers to get paid.
You can't uninstall a drain. Get paid instantly for your work with credit card payments.
Don't want to wait on checks in the mail? Start accepting credit card payments and see if you've been paid instantly.
20
Headline (25 characters)
Over 100,000 small businesses in the U.S. trust us to help them accept credit card payments.
Start accepting credit card payments in as few as two days.
Apply today and start accepting payments before the end of the week.
21
Description (30 characters)
Accepting credit card payments is fast, simple, and secure.
Trusted by over 100,000+ small businesses.
Turn your phone into a secure payment processor and get paid in an instant.
22
CTA
Learn more
Get started
Apply today
23
24
All your transactions in one place
Primary Text (125 characters)
SwipeSimple Connect allows you to securely see your transaction history from anywhere. Whether you're pulling transaction history for taxes or just keeping tabs on your business, SwipeSimple Connect puts all of your transaction history at your fingertips.
Know where you stand. With SwipeSimple Connect, all your transaction history for every job is in one spot.
On the job, in the truck, on the weekend. Build your business to fit your life. With SwipeSimple Connect, your business can securely take and track credit card payments from wherever you are.
25
Image Copy
At the jobsite. In your truck. At the kids' soccer tournament. See your sales history wherever you are.
Tired of tracking down your transactions? We'll do it for you.
One swipe to see every sale your business made last week or last year.
26
Headline (25 characters)
Keep tabs on your business
See every sale your business has made at the touch of a button.
Transaction history at your fingertips.
27
Description (30 characters)
See exactly what your sales have been in an instant.
SwipeSimple Connect makes it easy to take and track credit card payments.
Build a business that fits around your life.
28
CTA
Learn more
Get started
Apply today
There are no rows in this table
View of Persona #1: Handshaker
Page Location
Page Section
Copy
Optional Alternatives
Alternative 2
1
ABOVE THE FOLD
Headline
A powerful payment processor built for small businesses.
Accept credit card payments with confidence
A better payment experience for you and your customers.
2
Subhead
The simple and secure way for your growing business to take and track credit card payments.
With a payment processor built for small businesses
3
Call to Action
Get Started
4
Additional Content
Track sales.
Contact customers.
Send invoices.
Create payment plans.
Phone compatible.
Optional terminal and card reader.
5
Hero Imagery
Rotating or multiple images:
Image 1: An HVAC truck is outside of a nice home. The homeowner and HVAC professional are pictured. The HVAC professional is holding a clipboard and a phone. The homeowner is tapping a credit card on the phone. Displayed in magnification is a picture of their phone with an image of the SwipeSimple Connect platform and "Paid" reads across the screen.
Image 2: Two people standing in a farmers market. A customer and vendor. The customer has a basket full of vegetables and jars in one hand and in the other they’re tapping their credit card on the vendor’s phone. The vendor is smiling, standing in front of their stand of goods. Displayed in magnification is a picture of their phone with an image of the SwipeSimple Connect platform and "Paid" reads across the screen.
Image 3: A woman is standing in a wood shop with her phone in hand waving goodbye to a customer wheeling away a big piece of furniture. Displayed in magnification is a picture of their phone with an image of the SwipeSimple Connect platform and "Paid" reads across the screen.
6
BELOW THE FOLD
Benefit Section Headline
Accept credit card payments with confidence.
7
Benefit 1 Headline
It's simple.
Doing business just got better.
8
Benefit 1 Imagery
Transparent pricing and a few straightforward steps to get started. Easy to use app and card reader. You'll be ready to take and track credit card payments within two days.
9
Benefit 1 Subhead
Image of SwipeSimple interface on phone, with blurred background.
Transparent pricing and a few straightforward steps to get setup. You'll be ready to take and track credit card payments within two days. No training necessary.
10
Benefit 2 Headline
It's powerful.
11
Benefit 2 Subhead
Send invoices, set up recurring payments, and collect payments in person. Our secure software powers payment processing for over 100,000+ small businesses across the U.S.
12
Benefit 2 Imagery
Cabinet maker on jobsite of empty kitchen meeting with homeowners, using SwipeSimple Connect on phone.
13
Benefit 3 Headline
It puts you in control.
14
Benefit 3 Subhead
Keep track of your sales and customers with the touch of a button. Our report dashboard makes it easy to see exactly where you stand.
It keeps track of your sales and customers.
15
Benefit 3 Imagery
Image of SwipeSimple Connect dashboard.
With the SwipeSimple dashboard, your transaction and customer history is at the tap of your fingers.
16
Social Proof Headline
Your trusted partner in payment processing.
17
Social Proof Subhead
Our software powers payment processing for over 100,000+ small businesses across the U.S.
Your business is built on reliability. So is ours.
18
Social Proof Content
"I absolutely looooooove this system!!! It has made our job Soooo much easier."
"This is the easiest system I have used in some 10+ years and I couldn't be happier!"
"Great for a small business! It's made my life easier going from job to job all day everyday."
"We have tried every product and nothing works as well as SwipeSimple."
19
Footer Headline
Start saying "yes" to customers who want to pay with credit card.
20
Footer Subhead
Be ready to take and track credit card payments in as little as two business days.
21
Footer Call to Action
Get Started.
22
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View of Persona #2: Contractor
Page Location
Page Section
Copy
Optional Alternatives
1
ABOVE THE FOLD
Headline
A powerful payment processor built for builders.
The payment processor that lets you get back to business.
2
Subhead
From payment to your bank in as little as two business days. We handle your credit card payments so you can get back to business.
Securely take and track credit card payments in as little as two business days.
3
Call to Action
Get Started
4
Light Social Proof
5
Additional Content
Track sales. Send invoices. Create payment plans. Phone compatible. Optional card reader.
6
Hero Imagery
7
BELOW THE FOLD
Benefit Section Headline
The tool that makes doing business better.
Accept credit card payments with confidence.
8
Benefit 1 Headline
It's simple.
It's simple.
9
Benefit 1 Imagery
Easy to set up. Transparent pricing. You'll be ready to take and track credit card payments within two days. No training necessary.
Get set up in a few easy steps. You'll be ready to take and track credit card payments within two days. No training necessary.
10
Benefit 1 Subhead
Image of swipe simple interface on phone, with blurred background.
11
Benefit 2 Headline
It's powerful.
It's powerful.
12
Benefit 2 Subhead
Our secure software powers payment processing for over 100,000 small businesses across the U.S. Whether you want to send an invoice, set up recurring payments, or collect payment in person, SwipeSimple Connect has you covered.
Send invoices. Collect payment on the spot. Track all of your transactions. It's all possible at the touch of a button.
13
Benefit 2 Imagery
Cabinet maker on jobsite of empty kitchen meeting with homeowners, using SwipeSimple Connect on phone.
14
Benefit 3 Headline
It puts you in control.
It's straightforward.
15
Benefit 3 Subhead
Take payment instantly. Track every transaction. Now you can see every sale your business has made at the touch of a button.
Forever transparent pricing. No hidden fees. No jargon.
16
Benefit 3 Imagery
Image of SwipeSimple Connect dashboard.
Image of SwipeSimple interface on phone, with blurred background.
17
Social Proof Headline
Your trusted partner in payment processing.
Your business is built on reliability. So is ours.
18
Social Proof Subhead
Our software powers payment processing for over 100,000+ small businesses across the U.S.
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Social Proof Content
"Unreal simple to use. I'd recommend this to other contractors like me."
"We have tried every product and nothing works as well as SwipeSimple."
"One of the smartest moves I've made."
"Inexpensive, so easy to use and the customer service is a real human that is easy to reach. I recommend this service especially for small businesses."
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Footer Headline
Start saying "yes" to clients who want to pay with credit card.
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Footer Subhead
Be ready to take and track credit card payments in as little as two business days.
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Footer Call to Action
Get Started.
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View of Persona #3: Plumbers
Page Location
Notes
Header Image
Page Section
Copy
Optional Alternatives
1
ABOVE THE FOLD
Headline
Get paid instantly. Get back to business.
Growing a plumbing business just got better.
2
Subhead
We make it easy to accept credit card payments. From payment to your bank in as little as two business days.
3
Call to Action
Get Started
4
Light Social Proof
5
Additional Content
Phone compatible. Optional card reader. Send invoices. Create payment plans. No hidden fees.
6
Hero Imagery
A plumber using the SwipeSimple Connect interface on their phone, outside of a home with their plumbing truck in the background.
7
BELOW THE FOLD
Benefit Section Headline
Growing a plumbing business just got better.
Get paid instantly. Get back to business.
8
Benefit 1 Headline
It's simple.
9
Benefit 1 Imagery
Easy to se up. Always transparent pricing. You'll be ready to take and track credit card payments within two days. No training necessary.
10
Benefit 1 Subhead
Image of swipe simple interface on phone, with blurred background.
11
Benefit 2 Headline
It's powerful.
12
Benefit 2 Subhead
Send invoices, set up recurring payments, and collect payments in person. Our secure software powers payment processing for over 100,000+ small businesses across the U.S.
13
Benefit 2 Imagery
Image of swipe simple interface on phone, with blurred background.
14
Benefit 3 Headline
It puts you in control.
15
Benefit 3 Subhead
See every type of sale your business has made at the touch of a button.
16
Benefit 3 Imagery
Image of SwipeSimple Connect dashboard.
17
Social Proof Headline
Your business is built on reliability. So is ours.
18
Social Proof Subhead
Our software powers payment processing for over 100,000+ small businesses across the U.S.
19
Social Proof Content
"One of the smartest moves I've made."
"Inexpensive, so easy to use and the customer service is a real human that is easy to reach. I recommend this service especially for small businesses."
"Unreal simple to use. I'd recommend this to other contractors like me."
"We have tried every product and nothing works as well as SwipeSimple."
20
Footer Headline
Start getting paid in an instant.
21
Footer Subhead
Be ready to take and track credit card payments in as little as two business days.
22
Footer Call to Action
Get Started.
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