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ImPossible: Marketing Brand Intelligence
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ImPossible: Marketing Brand Intelligence
4. Creative Content and Asset Generation

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UTM Builder Template to Generate UTMs

A UTM builder template inspired by Dan McGaw of utm.io
Dan posted on LinkedIn with a blog post + spreadsheet template for creating URLs with UTMs parameters used for tracking marketing campaigns. The template below is based on his original UTM builder spreadsheet. See his original LinkedIn post below and the where he talks about UTM spreadsheets and UTM.io, his product for creating marketing URLs with UTM params:
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Try out the tool
.

❗ How to use this Coda template

In the UTM builder below, you can manually set the Campaign Name, Medium and Source for each of your URLs. The Link with UTM params column contains the full URL. The Medium and Source dropdowns are customizable in the
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page. If you use the same combination of UTM params, you can create “UTM templates” and select them in the UTM Template column. See URLs created by everyone on your team in
Broken link
.

🔗 Create links with UTM params

Add a URL
Clear sample URLs
Owner
Website URL
UTM Template
Campaign Name
Medium
Source
Content
Link with UTM params
Test
1
Alan Chowansky
utm.io
spring-sale
email
mailchimp
2
Lola Tseudonym
utm.io
summer-sale
social
instagram
3
FM
Felix Marlin
fall-sale
social
youtube
4
JD
Joel Davis
winter-sale
banner
google
5
James Booth
fall-instagram-promotion
social
instagram
6
FM
Felix Marlin
winter-instagram-promotion
social
instagram
7
JD
Joel Davis
fall-email-sale
cpc
google
8
James Booth
winter-email-sale
cpc
google
9
LF
Lawrence Fitzgerald
SDR outbound
10
MJ
Mary Jones
SDR outbound
There are no rows in this table

💻 Have common UTM param combinations?

💡 If you frequently use the same combinations of UTM params, create these templates below and use them in the UTM generation table above. Edit Medium and Source dropdown options on the
Broken link
page.
Template name
Campaign Name
Medium
Source
1
Facebook ads
facebook-general
cpc
facebook
2
SDR outbound
sdr-outreach
email
mailchimp
3
Webinars
webinar-registration
email
youtube
There are no rows in this table
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