Content Planning
Content library
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Title
Owner
Stage
Type
Est. Publish Date
Details / Drafts
Final Deliverable Link(s)
Featured Asset (optional)
Campaign
Distribution channels
Grown, not made.
Idea
Blog post
1/13/22
Tagline ideas:
Heinz
Blog
Community forum
Instagram
Celebrating 150 years of clean plates
Approved
Video
1/19/22
Example:
Heinz
Instagram
Twitter
It’s the childhood symbol of love.
Idea
Social media
1/29/22
Hershey’s
LinkedIn
Email newsletter
Behind “The Wheel”
Producing
Whitepaper
2/3/22
Kodak
Blog
In-product promo
Pass the Heinz
Live
Blog post
2/17/22
Heinz
Blog
Twitter
LinkedIn
Heartwarming the world.
Idea
Podcast episode
3/1/22
Hershey’s
Email newsletter
Community forum
Heinz. The only Ketchup.
Producing
Blog post
4/16/22
Heinz
Instagram
A meal in itself.
Producing
Blog post
5/1/22
Hershey’s
Blog
That’s what makes us as dependable as gravity.
Editing
Video
5/12/22
Kodak
Website Chatbot
Community forum
Hershey’s kisses are delicious.
Editing
Social media
6/14/22
Hershey’s
Twitter
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