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ImPossible: Marketing Brand Intelligence
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ImPossible: Marketing Brand Intelligence
Content Planning

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Title
Owner
Stage
Type
Est. Publish Date
Details / Drafts
Final Deliverable Link(s)
Featured Asset (optional)
Campaign
Distribution channels
1
Grown, not made.
BD
Buck Dubois
Idea
Blog post
1/13/22
Tagline ideas:
The life of a Heinz tomato
From farm to bottle

Open
shalev-cohen-5Oi5sG6G0z8-unsplash.jpg
Heinz
Blog
Community forum
Instagram
2
Celebrating 150 years of clean plates
Lola Tseudonym
Approved
Video
1/19/22
Example:
Open
ball-park-brand-cUk9KDHa7zA-unsplash.jpg
Heinz
Instagram
Twitter
3
It’s the childhood symbol of love.
JD
Joel Davis
Idea
Social media
1/29/22

Open

Open
0_OiDEay0P_R4IXcDr.jpeg
Hershey’s
LinkedIn
Email newsletter
4
Behind “The Wheel”
Lola Tseudonym
Producing
Whitepaper
2/3/22

Open

Open
534d8f0f69bedda048106b02.jpeg
Kodak
Blog
In-product promo
5
Pass the Heinz
JD
Joel Davis
Live
Blog post
2/17/22

Open

Open
heinz-madmen-burger.jpg
Heinz
Blog
Twitter
LinkedIn
6
Heartwarming the world.
James Booth
Idea
Podcast episode
3/1/22

Open

Open
heart.jpeg
Hershey’s
Email newsletter
Community forum
7
Heinz. The only Ketchup.
PR
Polly Rose
Producing
Blog post
4/16/22

Open

Open
Screen shot 2013-04-22 at 12.51.12 AM.png
Heinz
Instagram
8
A meal in itself.
JD
Joel Davis
Producing
Blog post
5/1/22

Open

Open
meal.jpeg
Hershey’s
Blog
9
That’s what makes us as dependable as gravity.
JD
Joel Davis
Editing
Video
5/12/22

Open

Open
koda2.jpeg
Kodak
Website Chatbot
Community forum
10
Hershey’s kisses are delicious.
JD
Joel Davis
Editing
Social media
6/14/22

Open

Open
declicious.jpeg
Hershey’s
Twitter
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