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ImPossible: Marketing Brand Intelligence
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ImPossible Marketing Hub
0. Testing Marketing Campaigns
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1. Marketing Strategy and Planning
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1. Marketing Strategy and Planning
Timelines & Tasks
Find out when the next campaign is scheduled and stay on top of all the todos so you're ready for launch day.
Campaign timelines
Campaign timelines
Heinz
Hershey’s
Kodak
Apr 2025
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Oct 2025
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Month
Today
Fit
Content development tasks
Content development tasks
Idea
3
Approved
1
Editing
2
Producing
3
Live
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Idea
3
Approved
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Editing
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Producing
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Live
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Grown, not made.
1/13/22
BD
Blog post
Blog
Community forum
Instagram
Heinz
Tagline ideas:
The life of a Heinz tomato
From farm to bottle
It’s the childhood symbol of love.
1/29/22
JD
Social media
LinkedIn
Email newsletter
Hershey’s
Heartwarming the world.
3/1/22
Podcast episode
Email newsletter
Community forum
Hershey’s
Celebrating 150 years of clean plates
1/19/22
Video
Instagram
Twitter
Heinz
Example
:
That’s what makes us as dependable as gravity.
5/12/22
JD
Video
Website Chatbot
Community forum
Kodak
Hershey’s kisses are delicious.
6/14/22
JD
Social media
Twitter
Hershey’s
Behind “The Wheel”
2/3/22
Whitepaper
Blog
In-product promo
Kodak
Heinz. The only Ketchup.
4/16/22
PR
Blog post
Instagram
Heinz
A meal in itself.
5/1/22
JD
Blog post
Blog
Hershey’s
Pass the Heinz
2/17/22
JD
Blog post
Blog
Twitter
LinkedIn
Heinz
Content Calendar
Content Calendar
January 2022
Month
Today
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
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Grown, not made.
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Celebrating 150 years of clean plates
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It’s the childhood symbol of love.
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01
02
03
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05
Behind “The Wheel”
Gallery
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