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ImPossible: Marketing Brand Intelligence
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ImPossible: Marketing Brand Intelligence
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Launch step template
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Launch step template

Outline the steps that your team takes to launch a product. We'll use this as a template for your product launches.
Step Name
Functional Team
When to use
Review Center Link
Reasoning
Typical Duration
User Study
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Ensure we’re meeting users’ needs
14 days
Design Review
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QA on the design, including branding
7 days
Code Review
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QA on code shipped, reduce future bugs + tech debt
7 days
Localization Review
⁠
Broken link
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xx% of users speak a language other than English
5 days
Submit Privacy Doc
⁠
Broken link
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Ensure privacy requirements are met
3 days
Privacy Review
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PII + GDPR review
5 days
Support Documentation
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Maintain up-to-date support documentation for new features
14 days
Blog Post
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Tell the story about a feature
7 days
Email
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For larger launches; communicate launch story
7 days
Cross-post on Social
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Communicate launch story to users
3 days
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