Define your process
Launch step template
Outline the steps that your team takes to launch a product. We'll use this as a template for your product launches.
Step Name
Functional Team
When to use
Review Center Link
Reasoning
Typical Duration
User Study
Design
Recommended
Broken link
Ensure we’re meeting users’ needs
14 days
Design Review
Design
Every time
Broken link
QA on the design, including branding
7 days
Code Review
Engineering
Every time
Broken link
QA on code shipped, reduce future bugs + tech debt
7 days
Localization Review
Localization
Recommended
Broken link
xx% of users speak a language other than English
5 days
Submit Privacy Doc
Privacy Working Group
Every time
Broken link
Ensure privacy requirements are met
3 days
Privacy Review
Privacy Working Group
Every time
Broken link
PII + GDPR review
5 days
Support Documentation
Support
Recommended
Broken link
Maintain up-to-date support documentation for new features
14 days
Blog Post
Marketing
Optional
Broken link
Tell the story about a feature
7 days
Email
Marketing
Optional
Broken link
For larger launches; communicate launch story
7 days
Cross-post on Social
Marketing
Optional
Broken link
Communicate launch story to users
3 days
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