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ImPossible: Marketing Brand Intelligence
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ImPossible: Marketing Brand Intelligence
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Statuses
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Statuses

Backend: A list of all launch statuses, step statuses, and when to launch options.
Launch Status
Status Name
Scoping
Design
In Development
Testing
🚀 Launched!
Pending
On Hold
There are no rows in this table
⁠

Launch Step Status
Status Name
Description
Not Started
This step has not been started.
In Review
This step is being reviewed.
Approved
This step is complete and approved!
Denied
This step was denied - speak to the reviewer for more information.
Exception
An exception has been requested for this step.
N/A
The launcher decided to not include this step in this launch.
There are no rows in this table
⁠

Launch Step Requirement
When to use
Description
Every time
This step is required for every launch.
Recommended
Include this step unless there is a specific reason that prevents you from including it.
Optional
Include this step if it adds lift to the launch, but it’s optional.
There are no rows in this table
⁠

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