ImPossible: Marketing Brand Intelligence

Explore

Pages

0. Testing Marketing Campaigns

With the ImPossible template, you can effectively A/B test your marketing strategies to optimize your campaigns and improve results. Here's how the template can support your A/B testing process:

⁠

Screen Shot 2023-07-17 at 3.01.18 PM.png

⁠

Screen Shot 2023-07-17 at 2.56.49 PM.png

⁠

Screen Shot 2023-07-17 at 2.56.55 PM.png

⁠

Screen Shot 2023-07-17 at 2.56.57 PM.png

⁠

Screen Shot 2023-07-17 at 2.57.42 PM.png

⁠

Screen Shot 2023-07-17 at 2.57.49 PM.png

⁠

Screen Shot 2023-07-17 at 2.57.46 PM.png

⁠

Screen Shot 2023-07-17 at 2.57.39 PM.png

⁠

Screen Shot 2023-07-17 at 2.57.34 PM.png

⁠

Screen Shot 2023-07-17 at 2.57.36 PM.png

⁠

Marketing Strategy and Planning:

Use the Challenge Checklist and Marketing Roadmap sections to outline your marketing strategies and goals.

Create multiple versions of your marketing campaigns or tactics within the Marketing campaigns section.

Utilize the Content planning hub and Content library to develop different variations of content for testing purposes.

Content Planning and Creation:

Leverage the Customizations section to create alternative versions of your content, such as headlines, images, or call-to-action buttons.

Experiment with different variations of your email campaigns using the Email Campaigns section and design different templates using the Design your own Maropost email marketing workflow feature.

Data Collection and Analysis:

Track and measure the performance of your A/B tests using the Campaign Reports section, which provides insights into key metrics like open rates, click-through rates, and conversions.

Use the Al Summaries for Customers feature to gather feedback and insights from customers who have interacted with your A/B tested campaigns.

Monitor and compare the results of different versions of your marketing strategies using the Launch promotions tracker and Marketing leads forecast sections.

By utilizing the ImPossible template for A/B testing, you can efficiently organize and track your experiments, analyze the data, and make data-driven decisions to refine and optimize your marketing strategies. The template provides a centralized platform to manage your A/B tests, making it easier to iterate and improve your campaigns based on the insights gained from the testing process.

Content Marketing Strategy:

Creating and distributing valuable and relevant content to attract and engage a target audience.

Examples: Blog articles, videos, infographics, e-books, whitepapers.

Social Media Marketing Strategy:

Leveraging social media platforms to promote products or services, engage with customers, and build brand awareness.

Examples: Creating social media profiles, sharing engaging content, running targeted ad campaigns.

Email Marketing Strategy:

Building and maintaining a contact list to send targeted email campaigns with personalized messages and offers.

Examples: Newsletters, promotional emails, automated email sequences.

Influencer Marketing Strategy:

Collaborating with influential individuals or industry experts to promote products or services and reach a wider audience.

Examples: Partnering with social media influencers, bloggers, or celebrities for endorsements or sponsored content.

Search Engine Optimization (SEO) Strategy:

Optimizing website content and structure to improve organic search rankings and increase visibility.

Examples: Keyword research, on-page optimization, link building, website speed optimization.

Paid Advertising Strategy:

Running paid campaigns on various platforms, such as search engines or social media, to drive targeted traffic and conversions.

Examples: Google Ads, Facebook Ads, display advertising.

Product Launch Strategy:

Developing a comprehensive plan to introduce new products or services to the market and generate buzz and sales.

Examples: Market research, product positioning, pricing strategy, promotional campaigns.

Branding Strategy:

Creating a unique and recognizable brand identity that resonates with the target audience and sets the business apart from competitors.

Examples: Brand messaging, logo design, brand voice, brand guidelines.

Customer Retention Strategy:

Implementing tactics to foster long-term customer loyalty and repeat business, such as personalized offers, loyalty programs, and excellent customer service.

Examples: Email marketing to existing customers, customer satisfaction surveys, personalized follow-ups.

Event Marketing Strategy:

Planning and executing events, both online and offline, to promote products or services, engage with customers, and generate leads.

Examples: Webinars, conferences, trade shows, virtual events.

These are just a few examples of marketing strategies, and businesses may employ a combination of these and other strategies based on their goals, target audience, and industry.

Campaign types and Content stages (where row colors are auto-generated)

Content types and Distribution channels (uses Conditional formatting to colorize)

Status (uses highlight colors to distinguish selected items) & Teams

⁠

Campaign types

Campaign types

Campaign Type

Goal(s)

Sample CTA(s)

Likely target audiences

Awareness

Awareness & Affinity: People have heard of us and identify with us

Visit website Free trial or consultation

Non-users Sales prospects Advocates & influencers

Lead-gen

Leads: We capture leads for the Sales team to engage

Contact sales Schedule an appointment

Non-users Sales prospects

Conversion

Signups: People create Coda accounts

Non-users

Engagement

Usage: People use Coda

Try this product today Have you tried x? RSVP to a webinar

Users Advocates & champions

There are no rows in this table

⁠

Content stages

Content stages

Stage

Description

Idea

Just an idea for now.

Approved

Idea has been approved by the team or content lead.

Producing

Content is currently in production.

Editing

Content is being edited, reviewed, and waiting for final approvals.

Uploaded

The content has been uploaded or staged to your CMS, social media platform, newsletter tool, etc.

Live

We’re live!

There are no rows in this table

⁠

Content types

Content types

Format

Description

Blog post

The good ‘ol blog post.

Video

YouTube, TikTok, Instagram, etc.

Podcast episode

Your organization’s podcast

Infographic

Customized infographic

Whitepaper

Traditional whitepaper that may or may not be gated

Social media

Content made for social media

Webinar

Online video to educate your current and potential customers

There are no rows in this table

⁠

Distribution channels

Distribution channels

Channel

Detail

Blog

The organization’s main blog

Email newsletter

Recurring newsletter sent to customers or subscribers

Website Chatbot

Site notifications on a tool like Intercom

Community forum

A forum where folks in the community and customers congregate like Facebook group, Discourse group, etc.

In-product promo

A notification in your actual product (if it’s digital) indicating a new feature is available and why it’s important

Facebook

Posts or ads

Twitter

Posts or ads

Posts or articles

Instagram

Posts or stories

There are no rows in this table

⁠

Status

Status

Status

Ideating

Planning

In-progress

Done

Launched

There are no rows in this table

⁠

Gallery

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.