gfhf
ImPossible: Marketing Brand Intelligence
Share
Explore
gfhf
ImPossible: Marketing Brand Intelligence
Review center

icon picker
Localization review

Localization is the process of modifying products or services to account for differences in distinct markets.

How to do it (expand)

Localization is the process of modifying products or services to account for differences in distinct markets.
image.png
Localization involves the adaptation of any aspect of a product or service that is needed for a product to be sold or used in another market. This process significantly impacts both technical and business functions within organizations. This includes how sales are made; how products and services are designed, built and supported; how financial reporting systems are implemented; and so on.
Check:
Linguistic Issues: Almost any product or service that will be sold to individuals who do not speak the language in which it was created will require linguistic adaptation.
Physical Issues: Some products may also require adaptation to the average body size of people in a given country or need to be adapted to fit local customs. The first hybrid automobiles sold by Toyota in the United States required larger trunks (“boots” in the United Kingdom) than their Japanese counterparts because many American families transported large baby carriages in their vehicles.
Business and Cultural Issues: Product designers must be aware of political and business issues and local cultural expectations. For example, e-commerce solutions must account for local payment preferences and methods, i.e., they cannot assume that credit cards will be available everywhere or universally accepted.
Technical Issues: Supporting local languages may require special attention and planning at the engineering stage. For example, support for East Asian languages that require thousands of characters requires special design and attention. Other languages, such as Arabic and Hebrew, are written from right to left, requiring the adaptation of user interfaces and the use of special text-handling routines in software.

Localization Queue
7
Product Name
Reviewer
Approve
Status
Start Date
Due Date
Link
1
XYZ Launch
James Booth
In Review
2/23/2021
3/24/2021
2
NFC login from phone
FM
Felix Marlin
Approved
3/16/2021
4/30/2021
3
Membership communications
James Booth
Approved
4/17/2021
5/2/2021
4
Mobile redesign
Shiva Rajaraman
Approved
3/2/2021
4/5/2021
5
Smart Email
MJ
Mary Jones
Approved
4/27/2021
6/11/2021
Link to supporting doc...
6
Smart Email
JD
Joel Davis
Not Started
5/1/2021
6/2/2021
Link to supporting doc...
7
Smart Email
BD
Buck Dubois
Approved
5/4/2021
6/18/2021
Link to supporting doc...
8
Smart Email
PR
Polly Rose
Not Started
5/10/2021
5/28/2021
Link to supporting doc...
9
NFC login from phone
FM
Felix Marlin
In Review
4/7/2021
4/30/2021
10
NFC login from phone
FM
Felix Marlin
Exception
4/3/2021
4/21/2021
11
NFC login from phone
Maria Marquis
Approved
3/31/2021
4/12/2021
12
NFC login from phone
Maria Marquis
Not Started
3/24/2021
4/30/2021
13
Purchase with Apple Pay
James Booth
Not Started
3/14/2021
3/28/2021
14
Purchase with Apple Pay
PR
Polly Rose
Exception
3/28/2021
4/18/2021
15
Purchase with Apple Pay
Alan Chowansky
Not Started
3/16/2021
4/14/2021
16
Purchase with Apple Pay
BD
Buck Dubois
Denied
3/19/2021
4/21/2021
Link to supporting doc...
17
Purchase with Apple Pay
MJ
Mary Jones
Not Started
4/2/2021
5/17/2021
18
Payments in Yen
James Booth
Not Started
4/16/2021
5/31/2021
19
Payments in Yen
Adam Davis
Approved
4/12/2021
4/26/2021
20
Payments in Yen
Alan Chowansky
In Review
5/3/2021
6/4/2021
21
Payments in Yen
LF
Lawrence Fitzgerald
Not Started
5/16/2021
6/7/2021
22
Payments in Yen
BD
Buck Dubois
Approved
4/25/2021
6/9/2021
23
Mobile redesign
MJ
Mary Jones
Not Started
3/7/2021
4/6/2021
24
Mobile redesign
Alan Chowansky
In Review
3/9/2021
4/23/2021
25
Mobile redesign
Maria Marquis
Approved
3/13/2021
4/27/2021
26
Mobile redesign
Adam Davis
Not Started
3/20/2021
5/4/2021
27
XYZ Launch
Shiva Rajaraman
Exception
3/1/2021
3/24/2021
28
XYZ Launch
FM
Felix Marlin
Approved
3/11/2021
3/24/2021
29
XYZ Launch
Maria Marquis
Not Started
3/5/2021
4/19/2021
30
XYZ Launch
LF
Lawrence Fitzgerald
Not Started
3/12/2021
4/13/2021
31
XYZ Launch
MJ
Mary Jones
In Review
3/16/2021
3/31/2021
32
XYZ Launch
MJ
Mary Jones
In Review
3/22/2021
4/16/2021
33
XYZ Launch
MJ
Mary Jones
Not Started
3/18/2021
4/1/2021
34
Membership communications
James Booth
Not Started
4/13/2021
4/29/2021
35
Membership communications
MJ
Mary Jones
In Review
4/20/2021
5/24/2021
36
Membership communications
MJ
Mary Jones
In Review
5/8/2021
5/19/2021
37
Membership communications
Maria Marquis
Not Started
5/13/2021
5/23/2021
38
Membership communications
Adam Davis
Not Started
5/10/2021
5/28/2021
39
Dogecoin
James Booth
Approved
2/27/2021
3/6/2021
40
Dogecoin
MJ
Mary Jones
Approved
3/1/2021
3/12/2021
41
Dogecoin
MJ
Mary Jones
Approved
3/4/2021
3/17/2021
42
Dogecoin
MJ
Mary Jones
Approved
3/4/2021
3/17/2021
43
Dogecoin
Maria Marquis
Approved
3/4/2021
3/17/2021
44
Dogecoin
MJ
Mary Jones
Approved
3/4/2021
3/17/2021
45
Self-driving stroller
Not Started
4/11/2021
4/25/2021
46
Self-driving stroller
Not Started
4/11/2021
4/18/2021
47
Self-driving stroller
Not Started
4/11/2021
4/18/2021
48
Self-driving stroller
Not Started
4/11/2021
4/16/2021
49
Self-driving stroller
Not Started
4/11/2021
4/14/2021
50
Self-driving stroller
Not Started
4/11/2021
4/16/2021
51
Self-driving stroller
Not Started
4/11/2021
4/25/2021
52
Self-driving stroller
Not Started
4/11/2021
4/18/2021
53
Self-driving stroller
Not Started
4/11/2021
4/18/2021
54
Self-driving stroller
Not Started
4/11/2021
4/14/2021
55
Cat NFT Storefront
Not Started
4/11/2021
4/25/2021
56
Cat NFT Storefront
Not Started
4/11/2021
4/18/2021
57
Cat NFT Storefront
Not Started
4/11/2021
4/18/2021
58
Cat NFT Storefront
Not Started
4/11/2021
4/18/2021
59
Cat NFT Storefront
Not Started
4/11/2021
4/14/2021
60
Cat NFTs
Not Started
4/11/2021
4/25/2021
61
Cat NFTs
Not Started
4/11/2021
4/18/2021
62
Cat NFTs
Not Started
4/11/2021
4/18/2021
63
Cat NFTs
Not Started
4/11/2021
4/18/2021
64
Cat NFTs
Not Started
4/11/2021
4/14/2021
65
Cat NFTs
Not Started
4/11/2021
4/25/2021
66
Cat NFTs
Not Started
4/11/2021
4/18/2021
67
Cat NFTs
Not Started
4/11/2021
4/18/2021
68
Cat NFTs
Not Started
4/11/2021
4/18/2021
69
Cat NFTs
Not Started
4/11/2021
4/14/2021
70
Cat NFTs
Not Started
4/11/2021
4/25/2021
71
Cat NFTs
Not Started
4/11/2021
4/18/2021
72
Cat NFTs
Not Started
4/11/2021
4/18/2021
73
Cat NFTs
Not Started
4/11/2021
4/16/2021
74
Cat NFTs
Not Started
4/11/2021
4/14/2021
75
Cat NFTs
Not Started
4/11/2021
4/16/2021
76
Cat NFTs
Not Started
4/11/2021
4/25/2021
77
Cat NFTs
Not Started
4/11/2021
4/18/2021
78
Cat NFTs
Not Started
4/11/2021
4/18/2021
79
Cat NFTs
Not Started
4/11/2021
4/14/2021
80
Cat Cams
Not Started
5/5/2021
5/19/2021
81
Cat Cams
Not Started
5/5/2021
5/12/2021
82
Cat Cams
Not Started
5/5/2021
5/12/2021
83
Cat Cams
Not Started
5/5/2021
5/10/2021
84
Cat Cams
Not Started
5/5/2021
5/8/2021
85
Cat Cams
Not Started
5/5/2021
5/10/2021
86
Cat Cams
Not Started
5/5/2021
5/19/2021
87
Cat Cams
Not Started
5/5/2021
5/12/2021
88
Cat Cams
Not Started
5/5/2021
5/12/2021
89
Cat Cams
Not Started
5/5/2021
5/8/2021
There are no rows in this table

Next up:


Share
 
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.