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ImPossible: Marketing Brand Intelligence
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ImPossible Marketing Hub
0. Testing Marketing Campaigns
Campaign brief template
Define your process
Teams
Launch step template
Press release template
Dashboard template
Learnings template
Review center
My reviews
Design review
Code review
Localization review
Privacy review
Support documentation
Finance
Marketing
Stakeholder center
Launch calendar
Launch timeline
Launch details
Setup
About Your Product
Define Your Priorities
1. Marketing Strategy and Planning
Challenge Checklist
Marketing Roadmap
Launch promotions tracker
Marketing leads forecast
Content planning hub
Timelines & Tasks
Content Planning
Marketing campaigns
Content library
Design your own Maropost email marketing workflow
Email Campaigns
Grouped by status
Search by campaign name or subject
Group by team
Campaign Reports
2. AI-Powered Automation and Personalization
AI Product Reviews
AI Personalized Emails
AI SMS Mobile Marketing
AI-Generated Product Names
Tweet idea generator with AI
AI Social Media Writer
Marketing content planner with AI
Launch checklist with AI
Use AI to Write 1,000 Customized Emails
AI Video: Social Asset Generator for Video
AI Video: All Media Assets
AI Powered Lead Outreach
3. Customer Insights and Relationship Management
Customer List
Customer Research
Customer Call Log
Customer Insights
AI Summaries for Customers
4. Creative Content and Asset Generation
Product Image Editor
Product Launch Announcement with ✨AI
Draft a Product Requirement Doc (PRD) with ✨AI
Product Brainstorm with ✨AI
Product roadmap
UTM Builder Template to Generate UTMs
View URLs by creator
Default parameters
PMA Market Sizing Template
Prioritize the right product features with this ROI calculator template
5. Launch Management and Analytics
Databases & Helper Formulas
Marketing Resources
Marketing Brief
Sales
Add & Qualify Companies
Find Contacts
Email Outreach
Lead Funnel
Email Contact Lists
Sort and filter email lists
Create new email lists
Internal visibility
Marketing leads forecast
Team specific views
Customer Success
Marketing
Launch center
Add a launch
My Launches
Launched!
Launch artifacts
Data
All launches
All launch steps
All insights
Statuses
Launch email
Other Resources
Review center
Finance
This is where the Finance team tracks which launches have been capitalized.
Capitalization guidelines (expand)
Note: This is just an example - I recommend you find your own accounting guidance for capitalizing software :)
Example
understanding-software-capitalization_final-1.
pdf
177.7 kB
Launches for Finance
Launches for Finance
Launch Name
Status
Organizational Team
Actual Launch Date
Capitalized?
Launch Name
Status
Organizational Team
Actual Launch Date
Capitalized?
Mobile redesign
In Development
Ravens
5/6/2021
NFC login from phone
Testing
Ravens
5/21/2019
Membership communications
Pending
Bears
Self-driving stroller
Scoping
Ravens
Cat Cams
Scoping
Dogecoin
🚀 Launched!
Tuna
4/23/2021
Purchase with Apple Pay
In Development
Tuna
5/21/2019
Payments in Yen
Scoping
Bears
Smart Email
🚀 Launched!
Eagles
7/7/2021
XYZ Launch
Testing
Tuna
Cat NFTs
Design
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