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Help Center - BotSpace
  • Pages
    • Help Center
      • Overview
        • BotSpace features explained
        • Key Features & Functionalities
        • BotSpace pricing explained
        • BotSpace glossary
      • Getting started
        • Sign in to BotSpace
        • Connecting your WhatsApp number
        • Migrating your existing WhatsApp API
        • How to invite team members?
        • How to accept invitation for BotSpace
        • How to create a WhatsApp template?
        • How to send a WhatsApp broadcast?
        • Create roles & permissions
        • Install BotSpace PWA on Android
        • Install BotSpace PWA on iOS
      • Contacts
        • How to create a new contact
        • How to import contacts
        • How to export contacts
      • Inbox
        • How to use Command-K
        • Using direct keyboard shortcuts
      • Broadcasts
        • Broadcast via Labels
        • Broadcast via Importing Files
      • Content & Templates
        • Template Approvals, Statuses & Common Rejection Reasons
        • How to create media links?
      • Automation
        • Difference between a workflow & survey
        • Triggers
          • Webhook trigger
        • How to build Workflows on bot.space
      • Reports
      • Integrations
        • HubSpot
          • How to add HubSpot Integration to bot.space
          • HubSpot Settings on bot.space
          • How to Sync WhatsApp messages for contacts inside HubSpot
          • How to add HubSpot Contact Properties on bot.space
          • How to edit HubSpot Contact Properties for BotSpace
          • How to create Workflows on HubSpot
        • Shopify
          • How to add the Shopify integration
          • Send order confirmation notification
          • Send abandoned cart recovery message
          • Add chat widget to your store
          • How to send an Order Cancellation notification?
        • Zoho
          • How to add Zoho integration to BotSpace
          • How to Create contact
          • How to Create lead
          • How to Update contact
          • How to Update lead
          • How to Add record
        • Zapier
          • How to add Zapier integration to BotSpace
          • Triggers & Actions
        • Google Sheets
          • Work with Google Sheets in BotSpace
      • Settings
        • Team members
        • Roles & Permissions
        • API
        • Webhooks
          • Incoming message events
          • Outgoing message events
          • Delivery events
          • Types of message payloads
            • Text
            • Media
            • Template
            • List
            • Quick Replies
            • Button reply
            • List reply
        • Activity logs
        • Message logs
          • How to export message logs
        • Contacts
          • Contact properties
          • Import contacts with contact properties
          • How to add contact properties to templates
      • Conversations
      • Channels
        • WhatsApp
          • How to update your WhatsApp profile
      • Deactivation
        • How to disconnect your WhatsApp number and cancel BotSpace subscription?
      • WhatsApp Business Platform
        • Conversation Based Pricing
        • Conversation Examples
        • icon picker
          Differences between the WhatsApp Business platform and WhatsApp Business app
        • How to apply for green tick verification on WhatsApp?
        • How to Disable 2FA for WhatsApp API Number on your Facebook Business Manager
        • How to delete WhatsApp API Account on Your Meta Business Manager
        • WhatsApp Business Platform Policy Enforcement
        • Requirements for WhatsApp Business API
        • How to verify your business on Meta
        • How to change your Whatsapp Business Display Name?
        • WhatsApp Commerce Policy
        • How to display the name of the business instead of the number on WhatsApp?
        • Per-User Marketing Template Message Limits
        • Message Undeliverable error
        • Part of an Experiment Error
        • How to downgrade your number from WhatsApp Business API to WhatsApp BusinessApp
        • How to Add WhatsApp API Number in your Facebook Business Manager to Run Ads
        • How to appeal your WhatsApp ban?
        • How to check if your WhatsApp Business account is flagged?
        • How to display your Business name instead of the phone number on WhatsApp?
        • Quick Links
        • Share access to your WhatsApp Business Manager to BotSpace
        • Unsubscribe contacts from broadcast messages
        • Manually Unsubscribe contacts from Broadcast messages
        • File size for messages
      • FAQ's
    • New at BotSpace
      • Workflow Templates
      • Auto Recharge Wallet
      • Workflows V2
      • New template types
      • Link Tracking
      • Shopify Improvements
      • Inbox UI Improvements
      • Use Shopify segments to broadcast
      • Google Sheets Integration
      • Use HubSpot list to Broadcast
      • Reusable workflows
      • WhatsApp Flows
      • Free tools
        • WhatsApp Chat Widget
        • WhatsApp Link Generator
        • WhatsApp QR Code Generator
      • Contacts and Conversations
      • Introducing teams
      • We are merging Surveys and Workflows
      • WABA health monitoring
      • Time tracking for Inbox
      • A new home for Inbox
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Help Center - BotSpace
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Differences between the WhatsApp Business platform and WhatsApp Business app
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Differences between the WhatsApp Business platform and WhatsApp Business app

WhatsApp's business solutions include the WhatsApp Business platform and the WhatsApp Business app.
The WhatsApp Business platform enables businesses to directly integrate WhatsApp with their applications and workflows to connect with their customers on a global scale.
The WhatsApp Business app is intended for small businesses whose primary need is to communicate with customers one to one through the mobile app.
Businesses can use ads that click to WhatsApp to drive awareness of their WhatsApp channel through ads which reach customers on Facebook and Instagram.

WhatsApp Business platform

The
 WhatsApp Business platform
⁠
enables businesses to build communication experiences to support their business goals. Create customised messaging experiences on WhatsApp with the WhatsApp Business Platform Cloud API hosted by Meta and connect with customers in a simple, secure and reliable way. Businesses using the WhatsApp Business platform can connect thousands of agents and bots to interact with their customers programmatically. In addition, the APIs can be integrated with numerous backend systems, such as CRM and marketing platforms.

WhatsApp Business app

The
WhatsApp Business app
⁠
is a free-to-download app that is built with the small business owner in mind. With the app, your business can:
Create a catalogue to showcase your products and services.
Connect with customers easily by using tools to automate with quick replies and away messages.
Sort and quickly respond to messages with labels.
Create a business profile with helpful information about your business.

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