4 unexpected ways you can use Coda

From data cleanup to event planning, discover how Coda can help consolidate your tech stack.

Harshita Yerramreddy

Product Manager at Coda

4 unexpected ways you can use Coda

By Harshita Yerramreddy

Share this article

Share on TwitterShare on LinkedInShare on Facebook
Tool consolidation · 7 min read
Are you drowning in tools? You’re not alone. The average SaaS portfolio has a massive 371 apps, according to Productiv’s State of SaaS report. Even if you only use 10% of that number, that’s still 37 apps to set up, pay for, and manage. And it’s 37 apps for your team to learn, switch between, and remember (“wait, where do I go to do X?”). This not only costs money but also hurts productivity and collaboration. No wonder CIOs, CTOs, and IT leaders are facing pressure to cut back and consolidate wherever possible. So, how did we end up here? When you’re growing fast and working scrappily, it’s easy to get into a mode of “do whatever it takes to make progress.” That, combined with the sheer number of SaaS products now available, can lead to buying many single-use tools that are quickly forgotten about. In fact, Productiv’s report also shows that only 47% of SaaS licenses are actively being used. Not great when you’re trying to maximize your runway or stay within a budget. The path to getting things under control starts with consolidation. Reducing the number of tools you use naturally cuts down your spend and the amount of context-switching required by your team. The key is uncovering which tools have the flexibility and power to do many things, so you can eliminate the more niche ones that have a poor return on investment. Think of it like having a solid Swiss Army knife vs. a drawer full of random single-use utensils (avocado slicer, anyone?).

How to consolidate your tools.

The good news is that some of the tools you already use can likely do more than you realize—and Coda may be one of them. Coda is, of course, perfectly suited to your core, easily identifiable use cases: project trackers, team hubs, OKRs. But once you scratch the surface, you’ll find that it can be used for so much more. Because Coda brings your data, words, and workflows together, it can easily enhance, reduce, and replace dozens of tools across numerous categories. We’ve heard countless stories from customers who end up using Coda for things far beyond what they originally planned. For example, Outsource.Digital started using Coda for task management and knowledge hubs but quickly discovered they could build entire custom apps to replace tools like Jira and CRMs too—saving them $20k per year on SaaS subscriptions.
Similarly, the product marketing team at Intercom first started using Coda to organize and execute product launches. Over time they began to manage more and more projects with it, including tracking all of their co-marketing pipeline and results. “I couldn’t do what I do in Coda with any other tool—it does so many different things!” says Mark Iafrate, Intercom’s GTM Lead for Webinars & Partner Marketing. “Now, I’m even paying for a personal account so I can bring all of these efficiencies to the rest of my life.”

4 unexpected ways to use Coda.

This is a story we see time and time again: customers start using Coda for one thing but quickly expand to many other use cases. A CIO at one of our enterprise customers puts it best: “Every time someone wants to bring on a new software vendor, our procurement team asks: ‘Could this be done in Coda instead?’” To demonstrate just how flexible Coda can be—and for a little fun—we’re sharing four of our favorite “unexpected” or unusual use cases. Maybe you’ll discover a new way to use Coda yourself!

1. Speedy Salesforce updates.

There are, of course, some tools that are simply a “must-have” for your business. When that’s the case, you want those tools to work together as seamlessly as possible, so integrations are key. For many businesses, Salesforce is one of those must-haves. And if you’ve ever used Salesforce, you’ll know how time-consuming it can be to manage your data in there. We found our Customer team spent countless hours looking up titles for contacts and manually updating their records. Luckily, Coda integrates with Salesforce (and 600+ other tools!), so we built a doc that enables them to update that data in just a third of the time. Rather than going back and forth to find and update each contact one by one, they can simply add titles in the Coda doc and then sync them over to Salesforce in bulk. This also means that updates can be made by members of the team who don’t have Salesforce seats.

2. Easy data cleanup.

Data cleanup might not be the first thing that comes to mind when you think of Coda but it’s actually something it’s well suited to—especially with the addition of AI. Here are just a few ways we’re seeing customers using Coda AI to automate tedious, repetitive data tasks:
  • Formatting a table of phone numbers and adding the international dialing code based on the contact’s country, so they can be clicked to call directly from the doc.
  • Cleaning up a list of customer names into a standard First Name, Last Name format.
  • Converting review comments into a rating out of 5, based on the sentiment of each post.

3. Inclusive early access communities.

The best products are built with the help of customer feedback along the way, which often means managing early access or beta groups. The product team working on Coda AI is, of course, using Coda to manage the admin of running our AI early access group. But they’re also using it to create a mini community with a centralized doc shared with all customers in the early access group. This is where the product team adds updates on new features and what’s being worked on, streamlining communication to the group. But it’s also where users can add feedback on those features and vote on each other’s comments, so there is a continuous, real-time loop between our product team and the early access customers on what’s most important.

4. Simplifying the event planning pipeline.

As Coda’s event marketer, Liz Marxen, curates seamless, thoughtful, and compelling events for prospects and customers. And providing that experience takes a lot of coordination behind the scenes. From finding a venue and planning a menu, pulling together the right guest list, and outreach to follow-up emails and metric tracking, there is a lot to manage. By managing events in a Coda doc, she’s removed the friction of those tasks. In that doc she:
  1. IDs targets to nominate to events.
  2. Send invitations.
  3. Tracks responses.
  4. Drafts leadership briefing docs for hosts.
  5. Populates metrics dashboards.
Leveraging features like automations, the Salesforce and Gmail Packs, and Slack notifications free up time for Liz to focus on the event—instead of the administrative tasks behind it.

With Coda, you simply get more.

As you can see, there are limitless opportunities for the ways you can use Coda. With it, your teams are empowered to find and build their own solutions, rather than purchasing more single-use tools. And once you start to explore the possibilities, you’ll likely find yourself creating Coda docs for all manner of things—both at work and at home. That might be a doc for summarizing long Slack threads with Coda AI, sending personalized candidate rejection letters, or even calculating the perfect ratios for coffee brewing. If you’re looking for more ways to use Coda and refine your stack, take a look at our consolidation guide for guidance and inspiration from other customers who’ve done just that.

Related posts

Explore more stories about the tools you use.
Coda + Snowflake: Democratizing data for everyone

Learn how Coda and Snowflake are partnering.

5 ways teams use Jira and Coda together

Teams connect Jira and Coda to better manage their work.

8 reasons I see teams leave Notion for Coda

When and why Coda wins over Notion.