Solar At Scale - Solar Setter Mastery
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Leads

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Approaching Different Types of Leads

Telemarketer calls

Telemarketers are only allowed to call consumers:
Weekdays between 9 am and 8 pm
Saturdays between 9 am and 5 pm
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Cold leads
Need a more “marketing” approach
Need to be hooked before being qualified
Aged Leads
Similar to cold, but a little warmer
Biggest objections will be has solar or no longer interested
Will need to be hooked / warmed up again before qualifying and booking for a sales call
Fresh / Hot Leads
Easiest type of lead to convert due to enquiring recently
Biggest objection will be getting multiple quotes
May also run into the objection of “not sure if it’ll work for me”
Usually already hooked due to content of the ads, such as:
Save 80% on electricity
$0 Upfront
No money out of pocket
Pay as you save
Get paid to go solar (some ads say this, meaning government rebates)
The easiest type of leads to book for a sales call
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