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3. Triage Call

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Focus on the Problem

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Focus on the problems they are facing by not having solar.

Here are a few examples:

Rent vs Ownership

They are renting their power from the grid, not owning anything.
They could rent forever, and the best thing they can hope for is that power prices don’t go up, but as we all know, they definitely will
Electricity providers could increase their rates tomorrow, and they have no control over it, there’s nothing the homeowner or business owner can do
After renting for years, they are no closer to paying anything off.

Constant increases

Electricity prices have increased by an average of 7% yearly for the last 20 years.
That means they double at an average of every eight years.
They are expected to increase by another 50% in the next 2 years in Australia

Lack of Control

Electricity retailers can increase their prices whenever they feel like it.
For a lot of people, there is no other option other than to use power from the grid
They can disconnect from the electricity grid, but it is very expensive.

Lack of Consistency

The cost of bills can change drastically depending on the time of year and their usage.
Hard to predict costs unless they have a way to measure exactly how much power they have used.

Environment

Most of the power generated for use in the grid is from fossil fuels.
Pollutes the atmosphere and contributes to global warming.
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